China Ceramics Network special writer: Zhang Nianchao The Mercedes-Benz girl crying sitting on the hood these days has become a hot topic in the country, and she has also cried down the Great Wall of commercial routines. In addition to the loss of more than 10 billion in market value of automobile stocks, the dealers involved were also suspended from sales and operations. Of course, there are also all kinds of jokes that take advantage of the situation. It seems that women don’t cry here, but cry anywhere, or they laugh in various situations. This kind of jokes makes people dumbfounded.
The essence of business is to make society progress and materially abundant, so as to achieve spiritual happiness.
We are experiencing the suffering of consumption due to the current inferior products, such as cheap finely decorated houses, which have broken many people’s expectations for a good home; various business routines are hard to guard against, such as value-added services and The so-called three guarantees prevent us from enjoying the services we truly deserve.
The desire for sales is beautiful, and customers are God. However, in the eyes of so-called big brands that bully customers in stores, consumers are sometimes not as good as their grandchildren, and today's grandchildren can sometimes be considered fathers.
The Ceramics Expo is about to open. In addition to the regular activities of the exhibition, many brands will also hold their own theme activities, and these activities can inject some festive atmosphere into the present. As we all know, the highlight of the Ceramics Expo has always been investment promotion. Since last year, there have been many big killer tools for investment promotion in the ceramic industry: three exemptions, luxury gifts, delivery, etc. However, there are also many helpless agents who have been tricked. There are also many businessmen.
With the development of ceramics today, the traditional investment model has failed, and ceramics distribution is no longer A kind of business, but a kind of symbiosis and communion. This is the new ceramic distribution model.
The future of a brand does not care about what you promise or what preferential policies you can give to agents, but whether you can build your own symbiotic platform so that agents can have room for survival and opportunities for growth. Only in this way can the brand Investment is valuable. As an agent who chooses a cooperative brand, you must also have a long-term plan. The most important thing is to find a brand that is compatible with you. The current market environment has changed and traffic is also decreasing., if you make the wrong choice, you will have to pay a higher price if you want to recover.
The 660,000 Mercedes-Benz C is not a low-brand model, but it has low-quality problems and low-IQ handling. Now is an era of relative material affluence. Everyone has the ability to consume high-quality products, and the market is also upgrading to high-quality consumption. Therefore, the products wesell must keep pace with the times and cannot be low-priced just for the sake of low prices.
Perhaps, many people are still operating today’s market according to traditional thinking, thinking that low prices can capture more consumption. However, this view is actually somewhat different from the current consumption model, because the current consumption is niche. The decentralization of globalization and purchasing has made the sales strategy of low price and large quantity ineffective. Nowadays, the budget and importance of ceramic tiles in home decoration are also declining. As a brand agent, the best one suits you. , even if the price paid is higher.
Although the Mercedes-Benz C incident is deceiving, in terms of business nature, aside from anger and patriotism, if Mercedes-Benz C and Mercedes-Benz B let you choose to be an agent, I still recommend that you become a Mercedes-Benz, after all, the profits will be gained Big difference.
When sales cannot be enlarged quickly, choose matching high-profit products. It is the future. After all, this is an era where channels and communities determine quality and sales scale.
What kind of channels and communities you have, you will have what kind of customers. Don’t try to annex other people’s customers, because your resources may not match. Today’s customers are more likely to like Position your own channels and products.
The Ben C girl has cried down the Great Wall of commercial routines, adding another way to protect her rights. Although she won’t cry on this festive day of the Tao Expo, she may cry if she chooses the wrong brand. Therefore, you must grasp the trend, choose the right brand, choose a brand that can coexist with you, and choose a team that can lead you to have more wealth, so as to achieve a long-lasting career as your agent.
