The world only allows outstanding people to make trouble. For example, Jinyitao, such as Yalan mattress. With the mission of exploring quality life, Jinyitao & Yalan Mattress launched a joint gift from June 15 to July 28, 2019, officially launching a joint brand campaign.
Jinyitao and Yalan mattresses, one is the texture of the ceramic tile industry Representatives of life; one is a 53-year-old brand born in Kowloon Tong, Hong Kong. This brand collaboration has achieved a win-win "resource exchange". With the increasing renovation craze among post-80s and post-90s owners, they represent an emerging young force; Jinyitao is also constantly upgrading its brand, hoping to cover more young consumer groups; the positioning of the two brands and The audience is highly consistent, maximizing the integration of resources. The two powerful alliances transfer the traffic resources and brand value of their respective brands to each other and complement each other's advantages, thereby breaking the barriers of single marketing, expanding the brand's coverage, and enhancing the brand's influence.
As a representative of the strength of the pan-home furnishing industry, this time Jin Yitao Joining forces with the brand of Airland Mattress, the benefits are unprecedented. Jinyi Ceramics has launched three luxury packages: with four carefully selected products including Lucia, Pizza Gray, Michelangelo, and Ink Mountain River, a 43-day Jinyi Ceramics promotion will be launched from June 15th to July 28th. Brick gives away Yalan mattress event.
In the Internet era, consumers’ purchasing behavior is more Search, classifyShared network characteristics. In this context, major brands are also paying great attention to the integration of online and offline. In terms of channels, the brand integrates online and offline sales channels, with stores as the core and online distribution, to provide consumers with a better shopping experience, so that consumers can buy their favorite products in the most convenient way.
Brand alliance is a win-win marketing method, Jin Yitao decisively grasped it At the right time, consumers were triggered from their needs and emotions, and the brand concept of "creating life with quality" was implanted in the minds of users, launching a strong joint brand marketing battle and attracting the support and empowerment of many consumers. Implant the brand proposition of "creating life with quality" into consumers' minds. It has increased the attention of both brands and truly achieved a win-win situation for the brands. After this battle, what kind of exciting gameplay will Jin Yitao bring, so stay tuned.
(Photo and text source: Enterprise)
