China Ceramics Network News "For a company, word of mouth is far more important than brand, and the key to word of mouth is the quality of customer service." Jack Ma once said . In this era of "word of mouth is king", how to establish a good market reputation has become an important direction for terminal operations. Ceramic tiles are "semi-finished products" among the main decoration materials. Customers have higher demand for service quality during the construction process. A perfect sales service system has become the general trend for brand upgrades. After all, good products are important, but if the overall spatial effect is to satisfy customers, it must be inseparable from the craftsmanship of the craftsmen.
Qiangpai Ceramics adheres to the upward power, advocates the spirit of craftsmen, and fully promotes the "Salute to Craftsmen" series of activities, aiming to enhance the brand's service capabilities through close contact with foremen, and actively empower the development of terminal channels.
[Salute to the craftsmen] - Skill exchange meeting for foremen
As the link between us and users, foremen are also the group closest to users. They know the needs of users well. Ceramic tiles have changed from cold products to warm home decorations, which cannot be separated from the skilled craftsmanship of the foremen. So far, Qiangpai Ceramics Foreman Skills Exchange Meeting has been held in one city after another, uniting dealers across the country to actively communicate with foremen from all over the world on ceramic tile laying and home decoration skills, and is committed to providing users with high-quality product value .
【Pay tribute to the craftsmen】——The boss who is most grateful to the craftsmen
In the [Salute to Craftsmen] series of activities, a person in charge of a strong brand store once said: "Due to the fierce competition in the home decoration industry in recent years, various problems have continued to emerge, and their complexity and professionalism have also It has become a pain point faced by consumers for a long time. Therefore, as an operator, I must not only be responsible for product quality, but also upgrade after-sales service. Only by combining products and services can we solve users' worries. Choosing a strong brand is the first step. , and service upgrades are inseparable from the cooperation of the store and the foremen and masters. “Only those who know how to be grateful to the craftsmen.Board, can provide users with better after-sales service.
【Salute to the Craftsmen】——Top Ten Good Craftsmen
During last year’s craftsman visit, we contacted more than 10,000 craftsmen recommended by specialty stores across the country. After layers of screening, a total of 10 craftsmen were promoted.
【Salute to the craftsmen】——National lucky draw for 10,000 people
In order to express gratitude and care for the craftsmen and improve brand services, Qiangpai [Salute to the Craftsmen] specially invites 10,000 craftsmen to participate in the lottery to give the craftsmen the most sincere feedback.
【Salute to the craftsmen】——My story with the craftsmen
The spirit of craftsmanship is all around us. Qiangpai headquarters collects craftsman stories from specialty stores across the country, collects 100 essays and publishes them on the Qiangpai WeChat public platform.
Brick by brick, chisel by brick, all the essence and blood of the body are gathered in it, and the ideals and thoughts are hidden inside. The hardships are experienced personally and are not enough to be explained to outsiders. Qiangpai will continue to promote the [Salute to Craftsmen] campaign and promote the spirit of craftsmanship. Because we know very well that behind any outstanding results there is boring or even uncomfortable persistence, and behind the wonderful results is not only inspiration, but also practice and tempering day after day.
(This article is provided by the enterprise)
