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Hongyu Ceramics is a strategic partner and high-quality material supplier to top 100 real estate developers such as Country Garden, Vanke, and Sunac. It has a number of "international leading level" and "international advanced level" invention patents, and its scale and strength rank firmly in China. At the forefront of the construction and ceramics industry. At present, the company has made a public statement to the outside world, clarifying its "three no's" attitude towards product quality: "rejecting shoddy products, rejecting low quality and high prices, and refusing to cut corners", which has aroused strong repercussions in the industry.
It is understood that my country is the world's largest ceramic producer and exporter, and its total ceramic output ranks first in the world. But for now, the overall efficiency of the industry is low and the technical level is not high. Especially in the fierce market competition, a series of problems such as product quality, design, process improvement, and technological innovation caused by the short-term behavior of enterprises have been deeply criticized by the market. . In this regard, Hongyu's clear "three rejections" attitude expresses the company's insistence on quality first and the concept of "making good ceramic tiles with real materials" for 22 years. It also speaks for the integrity construction of the industry. Many people in the industry believe that this is of great significance in attracting the industry's attention to product quality and guiding the industry to develop towards the core of quality, brand, technology and design innovation.
Refuse to pass off substandard goods
Shoddy goods are a "stubborn disease" in the architectural ceramics market. The most common one is that when consumers buy architectural ceramics, they usually pay attention to the grade indicated on the outer packaging, but rarely know that many manufacturers The division of grades is not standardized. Among architectural ceramics, high-quality products are the best, but some manufacturers label first-class products as high-quality products, and even label second-class products as high-quality products for sale.
As one of the few "national standard setting enterprises" in China's ceramic industry, Hongyu Ceramics said "no" to this. Over the years, Hongyu has taken the lead in formulating or participated in formulating 12 national standards and 4 industry standards such as "Ceramic Tiles" and "Ceramic Tiles for Squares", and participated in the development of "Tile Standard Samples for Adhesive Bonding Strength Test of Ceramic Wall and Floor Tiles" It is a national standard material and has been awarded the "China Standard Innovation Contribution Award" by the State Administration of Quality Supervision and the National Standardization Administration Committee. With its strong technological innovation strength, Hongyu Ceramics uses high-quality mineral soil from South China for the core raw materials of its products. In terms of production, it implements standardized system management and is recognized as a 5A-level enterprise with standardized good behavior. During the production process, it is strictly enforced. According to the national standard enterprise internal control standards, from raw materials to finished products, every process is checked at all levels, and each tile is strictly tested. The quality inspectors of the products that have been stored in the warehouse are also required to conduct regular random inspections to ensure that the products are in good condition.The last quality check before leaving the factory prevents inferior products from entering the market. At the same time, the company insists on not OEM production in order to control product quality in its own hands. Hongyu Ceramics believes that although the OEM model can reduce costs and obtain higher product premiums, product quality is difficult to control. Through standardized system management, Hongyu Ceramics has ensured that production management work is in accordance with the rules and orderly development of product production and management. Over the years, the excellent product quality rate has been as high as 96%.
Reject low quality and high price
In product sales, performance is the product value that consumers psychologically identify with, and price is the sales price of the product. If the product price is equal to or even lower than the value of the product that consumers think of, then consumers will think that the product is worth the money.
Over the years, Hongyu Ceramics has been given the label of high cost performance by the public with its advantages of good product quality and reasonable price. With the reputation of "good ceramic tiles are really not expensive", it has established a kind image in the hearts of consumers. Although this has a lot to do with Hongyu's corporate culture of "big universe, big mind, big development" and "creating a beautiful living space for users", and secondly, the corporate mission of ensuring the sustainable development of the company by obtaining reasonable profits, but Product cost control is the key. Hongyu Group, which always puts quality at the forefront of corporate development, while reducing labor costs by introducing fully automatic advanced equipment, innovating and improving the energy consumption of production lines, continues to carry out technological innovation, improve the technological content of its products, and strives to provide consumers with Provide investors and customers with more cost-effective products and challenge the industry's cost-performance limits.
It is understood that among the many scientific and technological achievements of Hongyu Ceramics, 16 have reached the international leading level and 6 have reached the international advanced level. Among them, the new category of light-transmitting "jade tiles" innovatively developed with the help of the world's most advanced "inkjet bleed" technology and the traditional Chinese "jade culture" is "internationally leading" and is the "technology + culture" in the field of architectural ceramics. Try innovation. In July this year, the scientific and technological achievements of "granite tiles", which were identified as reaching the "international advanced level" by the Science and Technology and Industrialization Development Center of the Ministry of Housing and Urban-Rural Development, have given the tiles a granite texture, enhanced the performance of the tiles, improved the decorative effect, enriched the types of tile products, and made The products better cater to consumers' demand for stone and can fully replace natural granite stone, contributing Hongyu's wisdom to resource conservation and environmental protection.
Refuse to cut corners
Tiles are low-frequency consumer goods.However, the user base of Hongyu Ceramics has a high proportion of referrals and repeat purchases from old customers, and its product quality is well-known in the industry. This is enough to show that consumers recognize and trust the quality of Hongyu Ceramics.
Hongyu said that product quality is the lifeline of Hongyu. Hongyu will never sacrifice quality because the market is in short supply, speed up the kiln speed to increase production, and will not reduce production costs because of the market downturn. It is understood that the core raw material of Hongyu Ceramics is high-quality kaolin clay from South China, which is three times more expensive than ordinary mineral clay. However, Hongyu still purchases it at any cost and has built multiple storage warehouses to ensure the supply of raw materials. The glazes used for ceramic tiles are imported from Italian Carobbia and Spanish Torisi products. The various raw materials purchased must also undergo strict selection and testing before they can enter mass production.
While adhering to product quality, Hongyu advocates energy conservation and environmental protection in production. By optimizing the production process, introducing advanced equipment, and adopting technologically advanced desulfurization and denitrification systems, large bag dust removal systems, anti-noise and sound insulation systems, and sewage treatment reprocessing Environmental protection facilities such as recycling systems have achieved zero discharge of waste residue and waste water as early as 2008, and the high environmental requirements of centralized treatment of waste gas before discharge, and integrated the concept of "environmental protection and creating benefits" into product research and development. The green environmental protection innovation achievements have passed the authoritative appraisal. The "New Technology for Recycling of Ceramic Polishing Waste Slag" project has reached the "domestic leading level"; the "Ceramic Tile Thinning Technology Research and Thin Micro Powder Polishing Brick Product Development" project has reached the "International Advanced Level"; and the "New Technology for Using Polishing Waste Slag to Produce Square Tiles" The project reaches "international advanced level". These innovative achievements are of great help in reducing resource consumption, saving energy, and reducing pollutant emissions. They are also important for environmental protection, enhancing the international competitiveness of my country's architectural ceramics industry, promoting the transformation of the development model of the architectural ceramics industry, and realizing the green transformation of the industry. has made a very important contribution.
(Enterprise feed)
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