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——"Iteration - China's Building Ceramics from a Global Perspective", a future book that cracks the code of transformation of the building ceramics industry.
The development history of China's building ceramics industry for more than 30 years has been magnificent and it is now big and strong. Since the beginning of this century, the construction and ceramics industry has been brought into the fast lane by China's real estate marketization and has experienced a "golden decade" of rapid development. However, amid the prosperity and prosperity, the times have given the construction and ceramics industry another roller coaster ride. From a period of rapid growth to a fluctuating maturity period, and then experiencing a cliff-like decline, the industry has entered a recession period. With three iterations superimposed, China's construction and ceramics industry is facing Many uncertainties.
How to sort out the chaos? How can companies avoid being abandoned during the industry iteration process? Observe the present and deduce the future. Bao Jiejun, Chairman of Oceano, Dean of Guiran Academy, and Vice President of the China Architectural and Sanitary Ceramics Association, spent 8 years of observation and research and 2 years of writing 300,000 words, finally writing "Iteration - Chinese Architectural Ceramics from a Global Perspective" The Big Picture" book. This is a future book that cracks the transformation code of the building and ceramics industry. It is also a book that looks at the development of the industry beyond the building and ceramics industry. The author breaks the limitations of the industry's vision, integrates thinking and a global perspective, and comprehensively examines the development trend of the big home furnishing industry. The current situation of the ceramics industry and explore the infinite possibilities of the future of the ceramics industry.
"In the dynamic development, Mr. Bao Jiejun can be said to be the first person in the industry to study and grasp the pulse of the ceramic construction industry and theorize its trajectory and development trends. This book is worthy of reading and reference by colleagues. "Miao Bin, president of the China Architectural and Sanitary Ceramics Association, wrote a preface to the book "Iteration", believing that the book is a book that explores directions in the fog, and is also a book of great strategic reference value.
On December 26, the book "Iteration" will be premiered at the National Ceramics People Conference event held in the multi-functional hall on the third floor of the Ceramic Theater at the China Ceramics Industry Headquarters Base, so stay tuned.
Uncovering the rules of industry iteration
"Iteration" is Bao Jiejun's second monograph on industry development trends after the publication of "Chinese Wisdom" in 2007. As a scholar-entrepreneur, Bao Jiejun maintains the habit of observing, studying and recording the development trajectory of China's building ceramics industry. After completing the first revision of "Chinese Intelligent Style" in 2011, he wanted to revise it again in 2016. He found that the development logic of the industry had changed. The basis for the revision of "Chinese Intelligent Style" was no longer available, and a new start had to be made. Therefore, starting from 2017, Bao Jiejun began to rethink and sort out the development logic of the industry. In the two years from 2018 to 2019, he visited many production areas such as Zibo, Gaoan, and Tengxian to participate in the China Building Sanitary Ceramics Conference The association organized an inspection trip to Japan and visited several provinces to investigate the impact of prefabricated buildings and prefabricated decoration on the ceramic industry. It also received government leaders, entrepreneurs and second-generation entrepreneurs from different production areas at Guiran Academy. Have a more comprehensive and in-depth understanding of the industry.
"Iteration" is an industry monograph written by Bao Jiejun after completing the revision of "Chinese Smart Style" in 2011 and after eight years of long-term observation and research on the industry. From "Chinese Smart Style" to "Iteration", it also It represents the arrival of a new era in the industry.
In the book "Iteration", Bao Jiejun proposed the three iteration theory for the first time, revealing the rules of industry iteration. He believes that the first iteration was the industry's self-iteration, mainly driven by manufacturing, which enabled the industry to develop continuously for nearly thirty years. The second iteration is the consumer iteration, which is driven by channels and changes the rules of the game. The industry is reborn through deconstruction. The third iteration is the iteration of the policy environment, driven by resources, and the industry has entered a no man's land.
Three iterations mean that the ecology of China's building ceramics industry is undergoing profound changes and is being rapidly deconstructed and reconstructed. Whether it is product and channel changes caused by consumer iterations, shifts in production areas and markets caused by policy environment iterations, the infiltration of the large home furnishing industry ecology into the ceramic industry, or the upgrading of global ceramic construction integration. In the past, ceramic tiles were always replacing others, but now they are being replaced, and the demand is shifting.
After three iterations, what is the longer-term future of the industry? Bao Jiejun boldly predicted that the industry will likely undergo a fourth iteration in the next ten years, which is to find new planets and be reborn through the spacecraft of technological revolution.
Light up the beacon of corporate transformation
In the process of three iterations, the industry has moved towards big home furnishing internally and global integration externally. It is facing unprecedented changes. China's building ceramics industry is also facingUshering in a comprehensive wave of succession, enterprises are facing many uncertain factors in their transformation and upgrading. It can be said that they are in a state of confusion. What should enterprises do? The book "Iteration" lights up a beacon for enterprises that feel confused during transformation. The following is an excerpt of some of Bao Jiejun's solutions to the problems encountered in the process of corporate transformation.
How to not be replaced during iteration? Use ceramics as a link, use movement to stop decline, use progress to retreat, and carry out material innovation through scientific and technological revolution, such as foamed ceramics, large plates, thin plates and ceramic composite materials and other new materials, looking for new planets and opening up new ones. place of survival.
What to do about the trend of 2B channels? In the 2B era, the business model of construction and ceramics companies needs to be innovated and the company's comprehensive operational capabilities must be enhanced, including brand operation capabilities, channel expansion capabilities, supply chain integration capabilities, and large-scale service capabilities. Among them, rapid decision-making, efficient operation and timely payment are the core of model innovation.
How to deal with big home furnishing trends? While exploring the big home strategy, construction and ceramics companies must maintain and strengthen the profits and competitive advantages of big home core product providers. Even if they cannot become integrators, they can still become a powerful player in the big home industry chain. Integrator and collaborator.
How to deal with the trend of global integration? Chinese construction ceramics companies should adopt a more open attitude, use China Construction Ceramics' strong industrial chain integration capabilities to carry out integration and innovation, conduct layout on a global scale, and strive to lead the construction of a global construction ceramics community with a shared future.
How does the company hand over work? The new generation determines the new future of the industry. During the handover process, enterprises must solve the problems of the corporate governance structure so that the enterprise can gradually move towards standardization, thereby promoting the industry to become standardized.
Chasing tens of billions or making a century? It is better for an enterprise to pursue tens of billions than to pursue a century. To become a century-old enterprise, it must have an entrepreneurial spirit, have dreams and a sense of mission, and must not be eager for quick success and quick gains. It must complete the transformation from a boss to an entrepreneur, so that it can be passed down from generation to generation. Hands down, keep surpassing.
In the book "Iteration", Bao Jiejun also conducted an in-depth analysis of a series of issues such as equipment supporting enterprises, production area ecology, associations, and exhibitions in the ceramic industry, and proposed development trends and countermeasures. made constructive suggestions.
Bao Jiejun said that writing the book "Iteration" is to help companies find their own ecological niche in the ever-evolving construction and ceramics industry ecosystem, become a part that cannot be ignored, or jump into the big home ecosystem. In the system, we need to find a new ecological niche. In the longer term, we must also strive to seize the opportunities of the new round of technological revolution and seize the commanding heights of the fourth iteration of the industry.
Bao Jiejun called on the industry to strengthen its corporate governance in the iterative process.The entrepreneurial spirit realizes the transformation from boss to entrepreneur in the stormy sea. Only by transcending yourself can you achieve self-transcendence. Let us work together, be brave in exploration and struggle, and use the global construction ceramics market as a reference to build a new pattern of China's construction ceramics industry, and continue to iterate through enterprises and across industries.
(This article is provided by the enterprise)
