Text/Spring
A sudden new coronavirus pneumonia epidemic has brought more uncertainties to the ceramic industry, which was already in high turmoil and was undergoing multiple tests.
It is self-evident that the impact of this epidemic on both the production and sales sides is huge and wide-ranging.
In the face of the epidemic, staying at home is contributing to the country. There is a lot of helplessness in this sentence.
Many companies immediately donated money or materials to support the front line and helped win the battle against the epidemic with practical actions.
Of course, more people are thinking about how to win the market after defeating the epidemic?
The new coronavirus pneumonia epidemic has been classified as a public health emergency of international concern by the World Health Organization, and China has mobilized the entire country to carry out the most stringent and effective prevention and control. It is foreseeable that after the epidemic, how to maintain public health security and protect life and health will trigger national reflection. From not eating game to using serving chopsticks, people's understanding of a healthy China will be qualitatively improved.
This may bring some enlightenment. Life is priceless and "health" is everything. In the future, will products with "health" as the core function suddenly emerge and become a new category and a major category?
Currently, many companies in the industry are producing negative ion ceramic tiles that can absorb formaldehyde and purify the air. The awareness of negative ion ceramic tiles in the terminal market continues to increase.
Also, "black technology" products such as graphene heating tiles have health care functions and can release health-preserving infrared rays, promote blood circulation, improve sleep, and are beneficial to health. At present, some companies in the industry have started mass production.
At last year's Foshan Ceramics Expo, some companies also displayed new ceramic tile products that can eliminate electromagnetic radiation and even automatically kill harmful germs.
The sanitary ware industry is one step ahead. Smart toilets with hot air drying have been available for a long time, which can effectively and thoroughly sterilize. In the future, the popularity of such products in the market will definitely accelerate.
I believe that an important research and development direction for future products will be "health-oriented" technology and functionality.
To win in the market, the most important thing is to target the pain points of demand, and this "pain point" is the pain of the whole people. Although the price is too high and the lessons are too profound, it just gives us a direction.
The future mainstream may be here.
We might as well wait and see.
No matter how cold the market is, difficulties can always be overcome.
Life goes on, if you don’t want to perish in silence, then rise up in silence!
China is the hometown of ceramics. I believe that after the epidemic, the kiln fire will still be burning brightly and never go out!
