Abstract: Since the Gao'an production area began to resume work and production in mid-to-late February, as of March 15, the resumption rate of enterprises in the entire production area has reached 100%, and nearly 130 production lines have been fully ignited. During the resumption of production, some companies even showed a hot scene of "products being loaded onto trucks and taken away as soon as they came off the assembly line."
In August last year, Kang Jian, mayor of Gao'an Municipal Government of Jiangxi Province, who took office less than half a year ago, led a team during an inspection in Foshan, Guangdong and proposed that in the context of the manufacturing industry moving towards high-quality development in an all-round way, Gao'an production areas should hold high The development ideas of "green, high-end, brand, and intelligence" promote the transformation and upgrading of Gao'an Ceramics Industry with "lane-changing thinking" and "car-changing thinking".
In August last year, Gaoan Mayor Kang Jian (middle) led a team to inspect Foshan, Guangdong.
At that time, Kang Jian reiterated that the Gao'an government's attitude towards developing the ceramic industry remains unchanged and its confidence and determination are unswerving. At the same time, he encouraged Gao'an ceramic enterprises to benchmark against benchmark enterprises and strive to catch up with and surpass outstanding domestic enterprises.
This caused a huge response in the ceramic industry, especially in the ceramic circle of Gao'an, and was hailed as a new signal to promote the new development of the Gao'an production area in the new era and a new path for transformation and improvement.
Since the beginning of this year, due to the impact of the new crown epidemic, major production areas across the country have generally postponed the resumption of work and production. Even if production resumes, sales will still face huge challenges. However, according to the reporter of "Ceramic Information", since the Gao'an production area began to resume work and production in mid-to-late February, as of March 15, the resumption rate of enterprises in the entire production area reached 100%, and nearly 130 production lines were fully ignited and resumed production. Some companies There is even a hot scene of "products being loaded into trucks and taken away as soon as they come off the assembly line."
From March 10th to 12th, reporters from "Ceramic Information" visited the Gao'an production area on the spot. Although the impact of the epidemic has not completely dissipated, the Gao'an production area is busy, orderly and full of vitality.
Gao'an production area is booming in both production and sales.
01
Report card: 100% resumption rate, production and sales are booming
After the outbreak of the new coronavirus, faced with the sudden "hard-core test", the Gao'an Municipal Party Committee and the Municipal Government immediately implemented the strictest "mask order", requiring all people entering and exiting to wear masks, and strictly prohibiting anyone from entering or leaving public places without wearing a mask. place.
At the same time, the municipal government has continued to increase its efforts to simplify the procedures for enterprises to resume work and production, and opened service express trains for the resumption of work and production of key enterprises and key projects.
On February 18, Sun Ceramics officially resumed production, becoming the first company to resume production in the Gao'an production area. Production and sales in the production area gradually returned to normal.
On February 25, when Gao'an Municipal Party Committee Secretary Yuan Hegeng visited and investigated the resumption of work and production of ceramic enterprises, he emphasized the need to further simplify the resumption of work procedures, orderly promote the resumption of work and production of the ceramic industry, integrate online and offline resources, and rush to recruit employees, seize the opportunity, and focus on both epidemic prevention and control and resumption of work and production.
Gao'an Municipal Party Committee Secretary Yuan Hegeng (left) visited and investigated the resumption of work and production of ceramic enterprises.
According to the reporter of "Ceramic Information", throughout mid-to-late February, companies in the Gao'an Ceramics Base were promoting the resumption of work and production in an orderly manner. However, because some returning employees were unable to work normally during the observation period, the situation was severely affected. The resumption of work and production of enterprises has had a certain impact. In order to solve this problem, the Gao'an government conducted rapid nucleic acid tests on more than 3,300 employees who returned to work through unified procurement and subsidies from the municipal finance, laying a solid foundation for the company to fully resume work and production.
Rapid nucleic acid testing for employees returning to work.
In terms of product sales, the Gaoan Municipal Party Committee and Government actively help enterprises to open up supporting and logistics links. In addition, Gaoan Ceramics is positioned as a popular product. The target market is mainly concentrated in the third and fourth-tier markets where the impact of the epidemic is relatively small. Therefore, since the resumption of work, it has shown a Due to the booming production and sales situation, many products are even sold out.
On the morning of March 10, Gaoan Mayor Kang Jian pointed out during a meeting with Ouyang Tiansheng, president of Ceramic Information, that Gaoan had delivered a satisfactory report card amid the epidemic..
Gao'an Mayor Kang Jian (right) talks with Ouyang Tiansheng (left), president of Ceramic Information.
Kang Jian said that in the future,Jimin Credible Clean Gas will completely solve the safety and environmental concerns of ceramic production enterprises. Coupled with the continuous growth of the "Cao Erdai" in the production area, these advantages will make Gaoan's future It is full of infinite vitality, so after the epidemic, it will be a rare development opportunity for high-security production areas.
“The scientific decision-making, thoughtful care and courage to take responsibility for the ceramic industry by successive Gao’an Municipal Party Committee and Municipal Government are the key to the Gao’an ceramic production area becoming one of the largest, most dynamic and development potential ceramic production areas in China.” Ouyang Tiansheng said that under the COVID-19 epidemic, the Gao'an Municipal Party Committee and the Municipal Government have promoted the resumption of work and production of enterprises, allowing the Gao'an production area to usher in a vibrant "Little Indian Spring" under "a tragedy". It is an epitome of upgrading and has important reference significance for major production areas.
Official data shows thatGao'an currently has 54 ceramic production companies, 55 supporting companies, 180 ceramic production lines, more than 200,000 employees, an annual production capacity of 850 million square meters, and an industry scale of more than 30 billion Yuan, annual profits and taxes exceed 500 million Yuan, the regional brand value of "Gao'an Ceramics" reaches 7.15 billion Yuan, and the production area has successfully ranked among the top 20 building materials parks in China. The development momentum of the production area is booming.
Jiangxi Ceramics Industry Base.
02
Clean gas, smart manufacturing: the "new track" of Gaoan Ceramics
On March 10, Kang Jian said frankly in an interview with a reporter from "Ceramic Information" that the confidence and determination of the Gao'an Municipal Party Committee and Government to develop the ceramic industry have always been consistent, and the outside world's long-term misunderstanding of the "three highs and one low" of the ceramic industry has become even more powerfulIt embodies the belief that high-security ceramics will "change lanes" to a new track of clean production and smart manufacturing.
It is understood that in November 2018, the Jimin Credible Clean Energy Project, with a total investment of approximately 6.5 billion yuan and an area of more than 1,600 acres, officially started construction in the Jiangxi Province Building Ceramics Industry Base, with an annual calorific value of 1,500kcal. / Nm³, clean industrial gas 18 billion Nm³ complete coal-based clean industrial gas plant, and supporting waste heat and waste energy power generation projects.
Aerial view of Jimin Credible Clean Energy Project.
Official information shows that after completion, the project will become the world's leading coal-based clean industrial gas project, providing an inexhaustible impetus for the local area to gather new momentum for development and achieve rapid industrial upgrading. It will have a significant role in the transformation and upgrading of the construction and ceramics industry and the history of green development. The significance of the milestone.
“The implementation of the Jimin Credible Clean Gas Project in the Gao’an production area is an important measure taken by the Gao’an government to comply with the national green development strategy and promote the sustainable development of Gao’an Ceramics.” Liu Chunliang, chairman of Geshiqi Ceramics, believes that Gao’an Ceramics Moving towards green production is a general trend, but in view of the cost increase brought by cleaner production, companies must strengthen quality and brand improvement, thereby driving a jump in the added value of products.
Gerschi Enterprise Terminal Empowerment.
Many industry insiders believe that the implementation of the Jimin Credible Project will undoubtedly bring a qualitative improvement to the clean production of high-security ceramics. The rising cost of clean production will not only put pressure on ceramic enterprises, but will also force enterprises in production areas to strengthen quality, enhance brand added value, and enter a new "track" of clean and brand development.
The success of this project will determine the future of the Gao'an ceramic production area. This is not only a major event in the Gao'an production area, but also the focus of the national ceramic industry. The success of this project in the Gao'an production area will definitely bring broader prospects and transformation and upgrading to the Gao'an production area.
“I have been working tirelessly to make a brick all my life.” Chen Guanghui, president of Gao’an Ceramics Industry Association and chairman of Ruiyang Ceramics Group, said in an interview with the Ceramics News"News" reporter said in an interview that in the future, Ruiyang Ceramics Group will actively respond to the intelligent strategy of Gao'an Municipal Party Committee and Municipal Government, invest in the creation of green, gardens, and intelligent chemical plants, elevate the company and brand to a new height, and realize Ruiyang Group The brand dream of "making a brick".
Ruiyang Ceramics Group.
According to the reporter of "Ceramic Information", On September 28 last year, the first intelligent green large-panel production line in the Gaoan production area was first ignited at Roosevelt Ceramics, kicking off Gaoan Ceramics' entry into the "new race of intelligent manufacturing" The prologue of "Tao".
The total investment in this project is 110 million yuan. The intelligent production line has realized automation and full-line intelligent control from press to finished product storage. Compared with traditional production lines, energy consumption is reduced by more than 20% and labor is reduced by 2/3. Dust, noise, and operating environment have all been significantly improved.
The project also covers facilities such as supporting smart warehouses, green channels, and smart exhibition halls, pushing the level of intelligent manufacturing of Gao'an Ceramics to a new level, and significantly increasing the added value and brand influence of Gao'an Ceramics' products.
Roosevelt Ceramics Intelligent Green Large Panel Production Line.
On the morning of March 16, the centralized start and completion ceremony of Gao'an City's 2020 ceramic intelligent production line was held at the intelligent production base of Jiangxi Geshiqi Ceramics Co., Ltd. Gao'an Municipal Party Committee Secretary Yuan Hegeng, Municipal Party Committee Deputy Secretary and Mayor Kang Jian, Municipal Party Committee Deputy Secretary Fu Renbao and other relevant leaders attended the ceremony.
A total of 17 production lines of 14 ceramic companies have been started and completed. It is expected that after the project is fully completed, it will add 400,000 square meters of daily production capacity and an annual output value of 3 billion yuan.
On March 16, Gaoan City held a centralized opening and completion ceremony for the 2020 ceramic intelligent production line.
Kang Jian pointed out in his speech that during the COVID-19 epidemic, high-security production areas took the lead in resuming work and production in the country, which attracted great attention from the industry. We hope that all ceramic companies in Gao’an production areas will use this smartThe centralized start-up and completion ceremony of the production line will be a new starting point, opening up the story of spring, changing the past appearance of ceramic enterprises that "walked in in darkness and walked out in disgrace", and upgraded the "story of spring".
From the perspective of the industry, this Gaoan Ceramics has shown the world a new scene of the strong rise of Gaoan Ceramics, and at the same time released a positive signal for Gaoan Ceramics to "change lanes and overtake" - to adopt big data, green and intelligent technologies. The "express train" of globalization and strides towards high-quality development.
03
Exhibition economy: Helping "Gao'an Ceramics" take off
For a long time, the creation of regional brands has always been inseparable from the promotion of the exhibition economy. For the Gao'an government, which has long been determined to build the golden brand of "Gao'an Ceramics", building an exhibition economy in Gao'an production areas is the original intention of the Gao'an government.
On December 18, 2015, relying on the accumulation of hardware in the Gaoan production area over the years, the first China (Gaoan) Ceramics Procurement Festival gloriously set sail at the Jiangxi Gaoan Porcelain Capital International Ceramics Exhibition Center, the prelude to the Gaoan Ceramics Exhibition Economy This started and continues to this day.
On October 28, 2017, the 3rd China (Gao'an) Ceramics Purchasing Festival was held at Jiangxi Gao'an Porcelain Capital International Ceramics Convention and Exhibition Center.
On April 22, 2018, the first Central China Architectural Ceramics Spring Boutique Collection was also successfully held at the Jiangxi Gao'an Porcelain Capital International Architectural Ceramics Convention and Exhibition Center. It was a "double exhibition" of the Gao'an production area's "Autumn Purchasing Festival and Spring Boutique Collection" The pattern has since taken shape, pushing the development of the exhibition economy in the production area to a new height, and providing greater impetus for the branding of Gao'an Ceramics.
Relying on the profound accumulation of the previous five Gaoan Ceramics Purchasing Festival and the second Gaoan Ceramics Spring Boutique, on November 18 last year, a grand groundbreaking ceremony was held for the China Automotive Senze International Convention and Exhibition Center with an exhibition hall of more than 20,000 square meters. , scheduled to be completed in October this year.
On April 29, 2019, the second Central China Architectural Ceramics Spring Boutique Collection was successfully held at Jiangxi Gaoan Porcelain Capital International Architectural Ceramics Convention and Exhibition Center.
With the completion of the new convention and exhibition center, it will build another platform for industrial upgrading of Gaoan Ceramics, inject new momentum into Gaoan Building Ceramics and more emerging industries, cultivate new business districts, and push the Gaoan Ceramics exhibition economy to new heights.
“Exhibition economy is the key to the take-off of the regional brand of Gao’an Ceramics.” Ouyang Tiansheng believes that the exhibition economy is an important starting point for the transformation and upgrading of Gao’an Ceramics and brand building. For the Gao’an Municipal Party Committee and Government, the exhibition economy of Gao’an Ceramics will gradually move towards Market liberalization is a prerequisite for expanding the Gao'an Ceramics exhibition economy and enhancing the regional brand awareness of Gao'an Ceramics.
04
Tao Erdai: The future backbone of Gao'an production area
The industrial development of Gao'an Ceramics originated from Foshan Ceramics' "empty cage and change birds". The rapid growth of the production area is always inseparable from the hard work and persistence of dreams of the older generation of ceramics people. They work tirelessly and take porcelain as the foundation. Dream has made great contributions to the large-scale development of Gao'an production areas.
At a time when channels are changing dramatically, consumption is iterating, and the Internet is surging, the fate of the times has already pushed Gaoan Ceramics to the crossroads of alternation between the old and the new.
As the "Kingdom of Glazed Bricks" under the past state-owned system, Gao'an Ceramics people who have experienced the "Fall of Red Plum" are keenly aware of the consequences of conservative and rigid thinking.
So, almost at the same time as the "academics" in the Foshan production area have gradually become the backbone of the industry, a group of outstanding companies in Gao'an Ceramics have made plans very early and thought about how to smoothly transition the baton to the younger generation.
In the eyes of outsiders, Gao'an's "Tao Erdai" were born with a golden key in their mouths, but they are high-spirited, diligent and studious, dare to be the first, sum up their gains and losses in learning and practice, and thrive.
On the afternoon of December 24, 2019, the "2019 Ceramic Industry Elite Thinking Forum" co-sponsored by the China Building and Sanitary Ceramics Association and Foshan China Ceramics City Group was held at the Gao'an station. A group of people from the Gao'an production area Tao Erdai put forward many constructive suggestions for the development of the production area.
This also enables young entrepreneurs in the production area, represented by Luo Qun, Chairman of Roosevelt Ceramics, and Hu Yao, Chairman of Sun Ceramics, to set a good example for the younger generation in inheriting the ceramic industry, and also to It is outstanding in improving the brand of the production area.
From the perspective of the industry, the young generation of ceramic entrepreneurs in Gao'an have a special liking for the ceramic industry, have unique insights into products, channels, and users, have strong Internet thinking, and are highly receptive to new things. It has a clear direction for the brand development of the company and is a powerful force for Gaoan Ceramics to "change cars and overtake".
“As an industry dominated by a completely market economy, Gaoan Ceramics builds its brand and breaks out of the traditional dealer circle in the terminal market, which is the key for the company to build its own brand.” As one of the first batch of companies in the Gaoan production area to helm corporate brand operations For the younger generation, Luo Qun, chairman of Roosevelt Ceramics, has always believed that it is imperative for Gaoan Ceramics to "change lanes and overtake" and "change cars and overtake". In building a corporate brand, in addition to systematically consolidating its own strength, it also needs to break out of its original position in the terminal market. In the extensive development of the distribution circle, finding and cultivating partners with new brand thinking is the key to getting twice the result with half the effort in brand building.
Wan Lanping (middle), member of the Standing Committee of the Gaoan Municipal Party Committee, member of the Party Leadership Group of the Municipal Government, and Minister of United Front Work, and Xi Yongchun (left), Secretary of the Management Committee of the Jiangxi Ceramics Industrial Base, and their delegation conducted an in-depth investigation of Jiangxi Outao Technology. Have in-depth exchanges with Ouyang Tiansheng (right), chairman of Ouyang Technology, on topics such as "Changing Lanes and Overtaking" of Gao'an Ceramics.
In fact, in the past one or two years, the key to the Gao'an production area's ability to accurately grasp the fashion trends of marble tiles, large slabs, rock slabs and other products lies in the fact that the young generation of ceramic entrepreneurs in the production area dare to be the first, boldly innovate, and have a keen eye for new products. Products are more daring to actively develop in the blue ocean market.
More importantly, the younger generation of entrepreneurs is no longer obsessed with seeking benefits from scale expansion, but is paying more attention to cultivating the company's own brand. Therefore,The rise of the young generation of entrepreneurs in Gaoan Ceramics will surely give wings to the rise of the Gaoan Ceramics brand.
Regarding the retraining and promotion of the younger generation, Hu Yiheng, chairman of the Sun Enterprise Group, believes that only when the mechanism is well established can the talent structure be solid. Therefore, the Sun Group proposed the "2030 Talent Plan" to cultivate a group of people with ideas in practice. , young people with ideas have become the backbone, helping enterprises on their new journey of branding.
05
The ideal of high-security ceramics: a model of industrial optimization and upgrading
Over the years, successive Gaoan Municipal Party Committee and Municipal Governments have adopted consistent support policies for the ceramic industry, allowing Gaoan Ceramics to set an example in various domestic production areas in "changing lanes and overtaking".
"The high-security production area firmly adheres to the development idea of 'changing lanes and changing vehicles', which is an important measure for enterprises and governments to invest in the future."Ouyang Tiansheng believes that the current high-security production area is in terms of hardware construction and production. District scale, industrial supporting facilities, corporate production and sales rates, industry reputation, corporate brand building efforts, etc. are all at a critical stage of further improvement and development.
From the perspective of the industry, for Gao'an production areas in the critical period of "changing lanes and vehicles", they should fully learn from the successful experience of Foshan's ceramic brand take-off, learn from the rapid decline of Zibo's ceramic production areas, and find their own talents from them. A good recipe for the healthy development of production areas.
“Today’s booming production and sales of Gao’an ceramics is the inevitable result of the government and enterprises’ joint efforts in building hardware, product innovation, industrial support, brand building, and government-enterprise communication over the past ten years. The future of Gao’an ceramics will be in the national supply-side structure Under the trend of sexual reform and the manufacturing industry moving towards high-quality development, following the trend and insisting on bold investment in clean production, intelligent manufacturing, brand building and other fields is a scientific move for production areas and enterprises to 'invest in tomorrow' and draw a blueprint for the future. "In Ouyang Tiansheng's view, the future of Gao'an production area lies in the concerted efforts and persistence of ideals of every Gao'an ceramics person.
According to the reporter of "Ceramic Information", in the "greenUnder the guidance of the development idea of "customization, high-end, branding, and intelligence", in the future, Gaoan will make every effort to open up the railway port operation area and connect with the "Belt and Road" national strategy, and promote 5,000 acres of railway port operation areas, 5,000 acres of ceramic The construction of an intelligent production line agglomeration area has built 17 intelligent production lines, making the Gao'an ceramics industry a model for industrial optimization and upgrading.
The 2020 ceramic intelligent production line in Gao'an City was launched and completed at the ceremony.
"2020 is a critical year for the transformation and upgrading of Gao'an production areas. It is hoped that companies in Gao'an production areas will increase investment, improve high-quality production capacity, strive to catch up with Foshan in 3-5 years, and accelerate their move to the country and the world. ” Regarding the future development of the Gao’an production area, on the morning of March 16, at the centralized opening and completion ceremony of the 2020 ceramic intelligent production line in Gao’an City, Kangjian once again proposed new goals and a new blueprint.
Image and text source: Ceramic Information
Reporters: Liu Ting Xiong Juanping
