All the good things came as promised. On June 16, the theme was "With You, the Beauty of the Conceiver" - 2020 THINKHOME brand promotional video premiere & media reception at Shenke Ceramics The headquarters was successfully held. He Cuigang, general manager of Shenke Ceramics, Tao Jingcheng, sales general manager of Shenke Ceramics, Huang Cuixue, marketing manager of Shenke Ceramics and other leaders gathered together with a number of industry media celebrities to witness the brand renewal and upgrade of Shenke, and the brand promotional video National premiere, let’s talk about a better life.
In 2020, meeting a better person starts from meeting Shenke ceramic tiles...
Industry media units attending the event: (in no particular order) Intelligent Manufacturing Alliance, Tencent Home, Sohu Home, Huaxia Ceramics Network, Taocheng Daily, Micro Ceramics Network, Foshan Linear Communication, China Ceramics Network, Building Materials World, China There are more than 20 industry media including Ceramic Home Network, Ceramic Week, Ceramic Information, Ceramic World, South China Home Network, Meijia Network, and Today's Design.
New forces·renew and upgrade
Emerging forces
At the beginning of the event, Marketing Manager Huang Cuixue served as the host and gave a welcome speech, kicking off the event and expressing his sincere gratitude and warm welcome to the media friends present.
·Marketing Manager Huang Cuixue
Later, Mr. Tao Jingcheng, sales general manager of Shenke Ceramics, delivered a keynote speech on the VI upgrade of the Shenke Ceramics brand in 2020. As a competitive brand in all categories of the industry, Shenke Ceramics complies with the development and changes of the market and keeps up with the pace of the ceramic industry. Continuously innovate and explore. Since its establishment in 2013, the brand positioning has evolved from the earliest "higher style life"; to "Shenke super large slabs, redefining luxury homes", Shenke ceramic tiles have always adhered to original design, accurately positioned the mid-to-high-end market, and are committed to building a better life for everyone who is full of pursuit of life with high-quality original products.
·Tao Jingcheng, General Manager of Sales of Shenke
Every brand proposition is based on a profound insight into consumer needs and leads changes in consumer needs. In order to further sublimate the connotation of the brand, Shenke Ceramics launched in 2020 with the brand slogan "Shenke Ceramics·Conceive the Beauty of Homes". Regarding the interpretation of the new advertising slogan, Tao Jingcheng, sales general manager of Shenke Ceramics, said: "Shenke Ceramics·Conceive the beauty of home" is based on exploring their fantasies about home from the five dimensions of pets and children, family, lovers, friends and workplace. Carry out in-depth elaboration to construct humanity for the brand, inject warmth into the space, give life to the design, and add memory points to the product. ”
The new brand concept announced this time more directly expresses Shenke Ceramics' confidence in product design. It firmly grasps the essence of brand value - "Conceiver's Beauty", and uses this as its brand positioning. Upgrade the brand image and carry out a series of online and offline strategic planning from product research and development to terminal image stores. No matter how the advertising slogan changes, what remains unchanged is Shenke Ceramics’ listening and understanding of consumer needs and its never-ending pursuit of quality and innovation.
The Beauty of Conceptualists and Big Essays
Guest Forum
One of the important content carriers in the brand upgrade of "Shenke Ceramics·Conceive Home Beauty" is that Shenke Ceramics ingenuity produced a brand promotional video. Before the premiere of the promotional video, "Conceive Home Beauty·Big" was established. Coffee theory". Before the forum started, a mysterious guest appeared onAt our venue, a group of media reporters held cameras to record this surprising moment.
Who is the mystery guest?
It turns out to be TA, the male protagonist of the Shenke brand promotional video—sunny
With the surprise interaction of the male protagonist's appearance, the forum entered the theme session, inviting the creative team of the brand promotional video, He Cuigang, general manager of Shenke Ceramics, Liu Dezhi and Fei Linglong, senior directors of Dongchang Media, and the person in charge of Liangtian Cute Pet Paradise Huang Meng and Huang Cuixue, marketing manager of Shenke Ceramics, served as guests. They communicated and shared the story behind the Shenke brand promotional video with the media present in a relaxed and pleasant interactive way.
The guests at the on-site forum asked questions from media reporters: "What values do you want to convey in this film?", "Why did you choose to use dogs as the protagonists of this promotional film?", "How do you understand a good life?" ?", "What do you think of the current video trend?" and other questions launched a wonderful interaction.
Brand Promotional Video·National Premiere
National premiere
As the wonderful interactive forum between the creative team and the media reporters ended, everyone watched the premiere of the Midea brand of Shenke Ceramics·Conceptor with imagination and expectations for the film. At the same time, Shenke Ceramics in The brand promotional video was released on a larger online platform and premiered nationwide, making it a stunning success.
·2020 Shenke Brand Promotional Video
The intersection of light and shadow·Shenke Night
Night of thinkhome
The fireworks in a happy life, only love and delicious food cannot be let down. Shenke Tile carefully presented a unique "Shenke Night" cocktail party to the guests present.
Gorgeous flowers, elegant and exquisite furnishings, and a luxurious and fashionable atmosphere. With the beautiful music and the intersection of light and shadow, drink and chat, relax and talk about the good things.
With the pace of brand upgrading, Shenke Ceramics has launched an intensive expansion and deepening of its brand strategy, strengthened positioning, created demand, will comprehensively promote brand integration, and create the future with a new attitude.
Shenke Ceramic Tiles·The Beauty of Conceivers
THE BEAUTY OF THINKHOME
Shenke Ceramics will bring new original designs and a new product system that leads the industry trend, and will participate in the Foshan (Tanzhou) International Ceramics Exhibition from July 20th to 23rd (Booth No.: 117A Shenke Ceramics) to meet with you Foresee the future, discuss design together, and explore new opportunities for win-win cooperation and development.
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