1丨Industry Information
①The list of the top ten brands of architectural and sanitary ceramics in 2020 was announced, and major home furnishing experts discussed how to upgrade their brands
On the afternoon of August 31, the 10th China Real Estate and Pan-Home Industry Cross-Border Summit with the theme of "New Blue Ocean, Big Brands" and the 2020 "Top Ten Brands of Building and Sanitary Ceramics" Award Ceremony were held at the Hangzhou International Expo Center (the main venue of the 2016 G20 Summit in Hangzhou, China) was held grandly. A number of experts and big names in the home furnishing industry, such as the practical marketing leader in the home building materials industry and the "godfather of China's home decoration industry", gave wonderful speeches and dialogues around the theme.
Twenty ceramic tile brands won the 2020 "Top Ten Brands of Building Sanitary Ceramics·Top Ten Brands of Ceramics" and the 2020 "Top Ten Brands of Building Sanitary Ceramics·Top Ten Brands of Tiles", as well as the 2020 "Top Ten Brands of Building Ceramics" 29 dealers named "Outstanding Dealers in the Industry" were solemnly commended.
Source: China Ceramics Network
②Statistical analysis of ceramic industry data
In recent years, due to the rapid decline in demand due to destocking in my country's real estate market, and the tightening of environmental protection policies in the ceramic industry, rising costs have compressed profit margins. The development of the ceramic tile industry has slowed down, and output has shown a downward trend. The following is a statistical analysis of ceramic industry data. The "Special In-depth Research on Market Prices and Development Prospects of the Ceramic Industry from 2020 to 2025" states that China is the world's ceramic manufacturing center and a major ceramic producer. Its annual output and export volume rank first in the world, and ceramic products are also the main source of foreign exchange earnings from my country's exports. One of the products. Daily use ceramics account for 70% of the world's total, furnishing art porcelain accounts for 65% of the world's production, sanitary ceramics accounts for 50% of global production, and architectural ceramics accounts for 64% of global production.
Source: China Report Hall
③The only ceramic school in Shanxi Province is completed and is expected to complete enrollment by the end of September and start school in early October
Shuozhou Ceramics Vocational and Technical College is a three-year college. It officially started construction in 2017, with a total construction investment of 7.74100 million yuan, covering an area of 468.19 acres, with a total construction area of 157,700 square meters, and a designed enrollment of 5,000 students. It is also the only college in the province that mainly focuses on ceramic industry-related majors. The college has six majors: ceramic manufacturing technology, ceramic design and technology, packaging art design, non-metallic mineral material technology, silicon material preparation technology, and e-commerce.
Currently, the college is carrying out enrollment in batches and is expected to complete the enrollment of 800 new students by the end of September to ensure a smooth start of the semester in early October.
Source: Shanxi Daily
2丨Producing area dynamics
①Mao Tengfei investigated the development of the ceramic industry in Liling and built a modern ceramic industry cluster with a whole-industry chain thinking
On August 30, Mao Tengfei, Secretary of the Municipal Party Committee and Director of the Municipal People’s Congress Standing Committee, investigated the development of the ceramic industry in Liling City. He emphasized that we should grasp the industry with a whole-industry chain mentality, increase innovation, accelerate product structure adjustment, accelerate industrial transformation and upgrading, promote the integrated development of ceramics, cultural tourism and other industries, and strive to build a modern ceramic industry cluster.
Since the beginning of this year, Liling City has vigorously promoted the transformation and upgrading of the traditional ceramic industry, and has done a solid job in various tasks such as industrial integration development, quality improvement and renovation of ceramic museums, construction and operation of ceramic research institutes, preparations for the 2020 Ceramics Expo, and construction of a ceramic industry vocational education platform, and has made every effort to Create a modern ceramic industry cluster. The Ceramics Expo is scheduled to be held at Liling International Convention and Exhibition Center from September 28th to October 3rd.
Source: Zhuzhou Daily
② Zibo Ceramics is moving toward Pakistan, and it is imperative to switch between old and new driving forces
On August 25, the Zibo-Lahore Architectural Ceramics Online Fair was successfully held. This negotiation meeting was jointly sponsored by Zibo Municipal Commerce Bureau, Shandong Building and Sanitary Ceramics Industry Association, China (Zibo) Ceramics Headquarters and Customized Industrial Base, hosted by Shandong Qimaotong Network Technology Co., Ltd., and co-organized by the Chinese Enterprise Service Center.
It is understood that more than 60 construction and ceramics companies from China and Pakistan participated in this online meeting. Representatives of construction and ceramics purchasers spoke one after another, expressing their affirmation of China's construction and ceramics industry and hoping to promote bilateral cooperation. Enterprises such as Golden Lion, Zhongnuo, Doer Kangka, Jindazhou, Yaoming, Xinlianzhong, and Jinka actively participated in group exchanges and discussed cooperation matters.
Source: Economic Daily-China Economic Net
③"New Business Thinking of Jingdezhen Ceramic Entrepreneurs" open class begins
At 9 a.m. on August 29, 2020, an open class titled "New Business Thinking of Jingdezhen Ceramic Entrepreneurs" was held on the second floor of the Jingdezhen Small and Medium-sized Enterprise Service Platform. It is the first teaching in the ceramic industry that integrates business + broadcast business + financial business. Through the teaching model of online and offline teaching + practical exercises, the system focuses on cultivating new media operation talents (enterprises, individuals, products), IP operation talents, and ceramic professional anchor talents.
In this public training course, Mr. Li Haiting, a practical instructor of the new business system, was invited to share and decipher the new business, new thinking, new media operation system of the ceramic industry, and supporting systems for more than 100 ceramic entrepreneurs and entrepreneurs in Jingdezhen Courses, and the practical experience of Douyin’s millions of fan accounts, will help Jingdezhen Ceramics Enterprises create hundreds of benchmark brands one-on-one.
Source: Jingdezhen Online
It is easy to learn when you are young, but it is difficult to succeed when you are old, so no time is wasted.
——Zhu Xi
The friendship between gentlemen is as light as water, while the friendship between villains is as sweet as wine.
——Zhuangzi
3丨Corporate Information
①Lin Dan appeared on the Super Brand Day, and Nobel Tile launched the industry’s “super” new marketing
On August 28, 2020, the annual "Nobel 828 Super Brand Day Event" was grandly held in Shenzhen. This year's theme is "Walking with Nobel, Win-Win with Lin Dan".
At this event, Nobel Ceramics and badminton Grand Slam champion Lin Dan jointly created a different "Super Brand Day". Also present were the Executive Chairman of China International Home Furnishing Industry Development Forum and Shenzhen Municipal Government Mr. Li Xiaofeng, President of the Home Decoration and Home Furnishing Industry Association, media from all over the Internet, and customers and fans of Nobel Ceramics arrived at the scene to share the feast.
ComeSource: Nobel Tiles
②Filona’s live broadcast was a success! Signed 10 dealers in 90 minutes
As of 21:30 on August 28, the first online investment promotion event of Filona Cement Tiles came to a perfect conclusion. The number of viewers of the 90-minute online live broadcast continued to increase, setting off an upsurge of interaction between Filona Cement Tiles and consumers across the Internet. On-site signings continued, starting a new journey of brand live broadcast. This online investment promotion event is the first live broadcast of Filona cement tiles. Through online visits, more people can learn more about the brand story of Filona cement tiles in terms of brand image, company culture, product advantages and other aspects. Even though it was the first time to try online live broadcast investment promotion, the results were particularly remarkable. 10 dealers were signed in 90 minutes, and many interested customers signed contracts, laying a solid foundation for the success of future investment promotion activities.
Source: Fiona
③New Mingzhu Ceramics "Eliminates hidden dangers of accidents and builds a solid line of safety defense" - the 2020 production safety knowledge competition in Sanshui Park was successfully held
In order to implement the spirit of the important instructions of General Secretary Xi Jinping to "fundamentally eliminate hidden dangers of accidents and effectively curb the occurrence of major accidents", on the afternoon of August 28, the Safety Committee of Xinmingzhu Ceramics Group and the Group Safety Supervision Office jointly held a meeting with the theme of " Sanshui Park’s 2020 production safety knowledge competition to eliminate hidden dangers of accidents and build a solid line of defense, Sanshui Park Production Department, General Manager’s Office, Administration Department, Quality Control Department, Property Department, Gas Station, Finance and Logistics Department, Human Resources More than 300 people, including heads of department and other line departments and employees, participated in the event.
Source: New Pearl Ceramics
④TOMELY Cili flagship store opened successfully, with sales exceeding one million
On August 28, 2020, the Tongli Marble Tile Cili flagship store located in Hunan Cili Market grandly opened, with salutes fired, guests gathered, and sales exceeding one million. At 9:28 am, the opening ceremony kicked off with the host’s enthusiastic opening remarks. At the event, a series of exciting programs were held, which was dizzying for everyone. During the show, activities such as lottery draws and golden egg smashing were also held. Customers held wooden hammers and smashed eggs on the spot. Accompanied by excited screams, 55-inch LCD TVs, side-by-side refrigerators and other household appliances were taken away as prizes; opening ceremony A total of 4 orders were signed during the period6 orders, nearly 1 million found.
Source: Tongli marble tiles
4丨Bathroom News
①Another 12 ceramic sanitary ware companies in Guangdong, Zhejiang, Shandong and Fujian were fined
Recently, the Ministry of Ecology and Environment informed the media about the implementation of environmental administrative penalty cases and supporting measures of the Environmental Protection Law in various places from January to April 2020. Official statistics show that from January to April, a total of 28,369 penalty decisions were issued across the country, with a fine amount of 1.920 billion yuan, and the average fine amount per case was 67,700 yuan. According to incomplete statistics from Kitchen and Bathroom Jun, eight more ceramic sanitary ware companies in Guangdong, Zhejiang, Fujian and other places have faced administrative penalties recently, with a total fine of more than 1.9 million yuan.
Source: Kitchen and Bath Headlines
②"Xiaomi Sanitary Ware" is on the black list. Xiaomi declares: It has nothing to do with Xiaomi Group
Recently, the 2020 Fourth China Home Furnishing Brand Conference released the "2019-2020 China Home Furnishing Top Ten Quality Black List", among which Federal Furniture, Muji, Mercury Home Textiles, and "Xiaomi Sanitary Ware" were on the black list. In response, a Xiaomi spokesman issued a detailed statement, saying that "Xiaomi Sanitary Ware Company" has nothing to do with Xiaomi Group. It is reported that the reason for "Xiaomi Sanitary Ware" to be on the list is that three products failed to pass two random inspections within six months. This is not the first time Xiaomi has been subject to trademark infringement. The brand previously called "Xiaomi Life" was ordered to pay Xiaomi 50 million yuan in compensation at the end of last year due to trademark infringement. Xiaomi also sued an electric vehicle company in Langfang for using the name "Lei Jun Electric" for sales, and was awarded 400,000 yuan in compensation.
Source: 36氪
5丨Home building materials
①CCTV revealed that substandard office chairs have explosion risks
Recently, the State Administration for Market Regulation announced the results of random inspections of office chairs. Among 90 batches of products from 90 companies in 11 provinces and cities, 21 batches of products were unqualified, and the unqualified rate of office chair random inspection batches was 23.3%. Substandard office chairs either have a broken base or detached casters. They also pose safety risks such as excessive formaldehyde, causing people to fall, or even explode. Currently, unqualifiedThe company was ordered to make rectifications within a time limit.
Source: CCTV News
② Invested 40 million yuan to help dealers. Nature Home’s revenue in the first half of 2020 was 1.405 billion yuan
Recently, Nature Home released the "2020 Half-year Performance Announcement", which showed that Nature Home's total revenue in the first half of 2020 was approximately 1.405 billion, a year-on-year increase of 9.5%. Among them, in February 2020, Nature Home Furnishing launched multiple rounds of support measures for all dealers, investing a total of 40 million yuan to support dealers in attracting customers online and assisting dealers in their new retail transformation. In order to further cater to changes in consumption habits and purchasing methods, Nature Home actively embraced the trend in the first half of the year and made full use of various online marketing methods such as social media, live broadcasts, and double WeChat to empower sales. In the future, Nature Home will continue to be consumer-centered and continuously improve in product research and development, production, marketing, service and other levels to bring users a better home decoration experience.
Source: Beijing Business Daily
③The semi-annual reports of the nine major customized home furnishing listed companies have been released, and their second-quarter performance has fully rebounded
Nine of the nine major listed companies in the customized home furnishing industry have released their 2020 semi-annual reports. Judging from the semi-annual reports, the customized home furnishing industry has passed its darkest moment. Many companies have achieved growth in the second quarter, and some The company is poised to achieve strong growth in the second half of the year. Customized home furnishing companies have increased their investment in the bulk business sector, and have withstood the test of the market during the epidemic in the first half of the year, such as Gold Medal, Wole, and Piano. The performance of the three companies in the first half of the year was relatively stable, all of which came from bulk business. With continued efforts in the second half of the year, we will see better market performance.
Source: Home Building Materials Hotspot
6丨Real Estate Observation
①Greenland successfully controls Guangxi Construction Engineering through mixed-ownership reform
Recently, Greenland Holdings announced that it had successfully acquired 66% of the state-owned equity of Guangxi Construction Engineering for 3.576 billion yuan. Since then, Guangxi Construction Engineering has become the first state-owned enterprise directly under the autonomous region to undergo overall mixed ownership reform at the group level in Guangxi. In order to enhance the company's development potential, Greenland and the State-owned Assets Supervision and Administration Commission of the Guangxi Zhuang Autonomous Region will subsequently increase their capital in the same proportion, investing approximately 2.9 billion yuan and 1.5 billion yuan respectively, increasing the registered capital of Guangxi Construction Engineering to approximately 5 billion yuan. With the next step of capital increase and share expansion and the gradual advancement of the three-yuan equity structure, Guangxi Construction Engineering will graduallyEntering a new stage of development.
Source: China Real Estate News
②Planned investment of 2.28 billion! Foshan will build another theme park
On August 31, Leju learned that Zhejiang Jinke Cultural Industry Co., Ltd. issued an announcement about foreign investment. Jinke Culture plans to jointly invest with Guangdong Kunshan Group Co., Ltd. to establish a joint venture Tom Cat Industrial Development Co., Ltd., using Yu invested in the construction of the "Talking Tom Cat Family" IP super-large theme park project in Foshan City, Guangdong Province, the hinterland of the Guangdong-Hong Kong-Macao Greater Bay Area. The joint venture has a registered capital of 100 million yuan and a total investment of 2.28 million yuan. According to the cooperation agreement, both parties will jointly participate in the operation of the joint venture, including but not limited to the establishment of relevant teams, project construction, and market expansion and operations.
Source: Leju House Buying
③The total starting price is 10.65 billion yuan! Guangdong will sell 15 parcels of land this week
According to statistics from the Good Land Research Institute, this week (8.31-9.6), Guangdong Province is expected to sell 15 residential land, with a total transfer area of 883,300 square meters, a total construction area of 2.472 million square meters, and a total starting price of 10.65 billion yuan. The 15 parcels are distributed in Foshan (5 parcels), Dongguan (1 parcel), Zhaoqing (1 parcel), Huizhou (1 parcel), Chaozhou (5 parcels), Meizhou (1 parcel), and Maoming (1 parcel). Attached are places worth paying attention to. Block: Foshan City This week, Foshan City sold 5 commercial and residential properties, located in Shunde (3 properties) and Chancheng (2 properties), with a total construction area of 1.1169 million square meters and a total starting price of 7.89 billion yuan.
Source: Haodi.com Guangdong
7丨Ideology
①Miao Bin: The building and ceramics industry is undergoing a reshuffle and is gradually transforming into a stage of high-quality development
In recent years, with the rise of new building materials, cross-border competition, the emergence of new business formats such as prefabricated buildings and overall space, it has had a great impact on the traditional ceramic tile industry. Now the entire Chinese building ceramics industry is in the process of being reshuffled. The industry is bidding farewell to the rough development era that has long been driven by market demand, and is gradually transforming into a high-quality development stage of standardization, green environmental protection, and intelligent manufacturing. In order to enhance their influence and survivability, companies must abandon the strategy of low-cost, large-capacity, and low-price competition and adopt a high-quality innovative development path of high-end, brand, green, and intelligence.
Source: China Building and Sanitary Ceramics Association
Miao Bin, President of China Building and Sanitary Ceramics Association
②Yu Zhenrong: Let’s talk about the general ideas and methods of building a museum
The construction of the ceramic museum group should follow the path of the market economy, the path of reform and opening up, the path of the 1984 Olympic Games held in Los Angeles, the United States, rather than the old path of planned economy, the path of government allocation investment, the path of the 1976 Moscow Olympic Games in the Soviet Union. way. If this continues, not only will there be a serious lack of funds, but once built, it will lack vitality and be half-dead. Good steel must be used wisely, and the government's limited funds must be used on explosive operations, including consultation, planning, publicity, investment promotion, services, land, transportation, etc.
Source: Ceramic Information
Yu Zhenrong, Vice President of Guangdong Home Building Decoration Materials Chamber of Commerce and Chief Editor of "Ceramic Information" Weekly
