From October 26th to December 25th, the Nanhai District People's Court of Foshan City conducted a public auction of the existing equipment and finished products of Guangdong New Era Ceramics Co., Ltd. on the Ali Auction Judicial Platform, with a listing price of 948,200 yuan. It includes a batch of microcrystalline bricks with an estimated value of 1.3349 million yuan.
According to the list of seized (detained, frozen) properties from the Nanhai District People's Court of Foshan City, Guangdong New Era Ceramics Co., Ltd. owns 4 machines and equipment including inkjet printers and 22,159 boxes of microcrystalline tiles, with product specifications of 800×800mm. All packed in cartons. Among them, 10,161 boxes of Jiahao brand, 5,291 boxes of Mingbang brand, and 6,707 boxes of Youjia brand are placed on multiple shelves in the factory of Guangdong New Era Ceramics Co., Ltd. in Songlong Industrial Zone, Gaoyao Baitu Town, Zhaoqing City, Guangdong Province.
The logo on the product packaging shows that most of this batch of microcrystalline ceramic tiles were produced between 2014 and 2016. Now the designs, colors and craftsmanship have long been outdated, and they can only be sold at half price. Therefore, all microcrystalline bricks with an original estimated value of 60.24 yuan/piece were put up for auction at a price of 30.12 yuan/piece.
Microcrystalline tiles, also known as microcrystalline stones, are composed of the ceramic tile body, the printing layer (decorative layer) and the glaze layer. The glaze layer is like a layer of glass crystals on the surface of the ceramic tile, with strong transparency. Sexy, the decoration effect is more high-end and luxurious, catering to the once popular European decoration style. At that time, the price of microcrystalline bricks on the market even reached thousands of yuan per piece (800×800mm). Such considerable profits "successfully" went to the heads of manufacturers and dealers.
The upgrading of products is the inevitable trajectory of the historical development of the building ceramics industry. However, the gust of microcrystalline bricks comes and goes quickly. Microcrystalline stones that once cost more than a thousand yuan a piece are now being sold for more than thirty yuan a piece, which is very sad.
Due to the special production process of microcrystalline tiles, it is destined to be greatly restricted in pursuing physical properties. The wear resistance coefficient of its glaze layer is far less than that of polished tiles.And polished glazed tiles; microcrystalline tiles are also very easy to stretch during processing, and are completely unsuitable for skirting lines, waveguide lines and sub-arc polishing. In the ceramic construction industry, where technology is changing with each passing day, various new categories have quickly replaced microcrystalline bricks. Soon, it faced the fate of being eliminated.
In 2019, when a reporter from China Ceramics Network visited the ceramic tile market in Jiangsu, more than one dealer who has been in the industry for many years revealed that there is still a certain amount of "popcorn" and "beige series" microcrystalline tiles left in his warehouse. . At first, they were all purchased at a price of about 70 yuan/piece, but now they are still difficult to sell even if they are dealt with at a loss. The inventory of microcrystalline bricks has become an unforgettable pain for many dealers.
For the development of industries and enterprises, what is needed is the rationality to move forward steadily, or the bravery to give it a go? This question is also worth pondering regarding today’s popular rock slabs.
Author: Hong Xiaochun
