On December 18, 2020, Shunhui Ceramics and Slate Digital Mold Technology Conference was held grandly in the conference room on the 4th floor of the exhibition hall of Shunhui Ceramics Headquarters.
Liang Deyun, President of Shuncheng Ceramics Group, Peng Changhua, Vice President of Shuncheng Ceramics Group and General Manager of Shunhui Ceramics, Huo Jianrong, General Manager of Best Production Base of Shuncheng Ceramics Group, Chen Huan, President of Guangdong Ceramics Association, Tao Lixia Pacific Technology Director Pablo, Tao Lixi technical manager Pan Wanli, Shuncheng Ceramics Group product R&D director Huang Wenfeng, Shuncheng Ceramics Group R&D consultant Felice, as well as media representatives and dealer representatives from all walks of life gathered here to witness this industry event.
The press conference consists of three major links: product tasting, professional and technical theme sharing, and media interaction. It strives to display cutting-edge technology in a popular way and explain it clearly.
Four core advantages create the myth of mold digital
Through on-site theme sharing, several core advantages of Shunhui ceramic tile and rock slab digital mold technology were presented in detail.
▲Product display at the press conference
★First, instead of the traditional mold making process, 3D printing technology is used to present the concave and convex effect of the texture levels on the ceramic tile surface, thereby realizing the digitization of the mold. After the mold is digitized, the constraints brought by the series of molding processes are avoided. These include slow production changeover, limited design innovation, blunting and distortion of concave and convex texture details, etc. Achieve creative design at any time and rapid production change at any time to meet the needs of modern production. Moreover, this technology uses a completely different process from steel mold pressing, and the texture effect of the product will be more refined. Fine textures as small as 0.1mm can be accurately presented without distortion or passivation.
★Secondly, the uneven texture on the surface of ceramic tiles presented by this technology is physical unevenness, rather than decorative superficial unevenness. It is different from the chemical corrosion caused by some special functional inks (sag engraving ink, dry glue particles, etc.) used in the superficial decorative layer on the market and the sagging and stacking unevenness caused by surface layer stacking. Therefore, its concave and convex depth, width, and level of detail can be more perfectly presented.
★Third, due to the advent of the rock slab trend, digital molds are more suitable for the production of this special product. On the one hand, the subsequent fine processing of rock slabs requires high requirements, and its green bodySensitive to various indicators such as stress and strength. The traditional plate making process can easily lead to uneven density and stress problems during the pressing of the green body, but this is not the case with digital molds. Its 3D injection method forms texture on the green body without causing stress effects; on the other hand, rock slabs are used as surface decoration Edition, its color, appearance and usage scenarios should not be underestimated. Especially in the context of the pan-home furnishing era, the scope of use of ceramic products is still expanding, including countertops, furniture, floors, walls, etc. The same pattern, color, and texture will have different uses, which requires different specifications and thicknesses to match different usage scenarios. Shunhui ceramic tile and rock slab digital mold technology can perfectly match this production method. Regardless of the specifications of 3mm, 6mm, 12mm, and 20mm products, the same texture can be obtained quickly and accurately, which is beyond the reach of traditional mold pressing processes.
★Fourth, the world’s advanced system is seamlessly compatible with subsequent processes, allowing precise matching of texture, pattern, and color. It is reported that the digital mold finally achieves this effect due to its exquisite combination of multiple world-leading technology systems. Multiple advanced digital inkjet equipment are connected in series, matched with the latest nozzles and Taolixi functional inks, supplemented by a self-developed precise series connection system, and finally superimposed to achieve a perfect presentation effect, infinitely enriching the pattern texture, color and special effects overlay printing process. In terms of core technology, it not only breaks through the shortcomings of traditional molds that cannot be accurately aligned, but also ensures that the texture, pattern, and color of the ceramic tiles are accurately and perfectly matched. Whether it is the effect of "one stone with one side" or "one stone with many sides", it can be easily achieved.
Product texture presentation
At the same time, digital mold technology can be compatible and superimposed with any other subsequent colors, patterns, and various functional ink effect technologies and processes, making it a "versatile artifact." When used superimposed, ceramic products can be combined without boundaries in terms of color, specification, light and texture, and can reproduce the texture of various natural building materials to achieve more rich display effects.
Only a few companies in the world control technology, Shuncheng Group is the first in China
▲Huo Jianrong, general manager of Shuncheng Group's Gaoming Best Production Base, delivered a speech
Huo Jianrong, general manager of Shuncheng Group's Gaoming Best Production Base, previously said in an interview with reporters: "Digital mold is a milestone in the development of ceramic molds. It can completely synchronize the mold effect with the design, and is an important step in the development of mold technology. Breakthrough. Our Shunhui brand is the first domestic ceramic company to develop digital molds, leading the development of molds in the entire ceramic industry.”
As for the future industrialization process of this technology, Huo Jianrong also gave a clear direction in answering reporters' questions on the spot. He pointed out: "It is precisely because this technology has breakthrough significance in the industry that we will be more cautious in its subsequent industrial promotion. We will jointly lead the industrialization process of this technology with co-developer Fang Taolixi , when choosing cooperative companies to share this technology, we will give priority to cooperation with outstanding companies with strength to avoid the proliferation of counterfeit and counterfeit product technologies in some industries. We will take the lead in promoting this technology through strategic cooperation and patent sharing. Technology really accelerates the progress of the industry.”
▲Keynote speech by Felice, R&D consultant of Shuncheng Ceramics Group
Felice, R&D consultant of Shuncheng Ceramics Group, also said that there is no doubt about the international leadership of this technology. Whether it is the various conveniences it brings, the improvement of the mold itself, or the satisfaction of higher production requirements in the slate era, it has a power that cannot be underestimated. In his speech, he specifically said that technological innovation involves risks, and many companies are extremely cautious about this. Being too cautious will lead to complacency.
But Shuncheng Group and Shunhui Brand insisted on doing it. “Some ceramic tile manufacturers are feeling overwhelmed by the increased workload and declining quality rates resulting from technological innovation. Despite the potential impact this may have on productivity, our (Shuncheng Group) team is facing it fearlessly In this new area of the digital age, we are eager to be the first to occupy this market. We realize that as in the past, we must endure a quiet and difficult period before the development of all new things, but there is no need to be afraid, but to face unexpected challenges with courage. And finally overcome it." Presumably, this is one of the most important reasons why Shuncheng Group became the first in China to master this technology.
▲Tao Lixi technical manager Pan Wanli’s R&D sharing
At the press conference, Tao Lixi's technical manager Pan Wanli revealed: "The digital mold technology was jointly developed by Shuncheng Group and Tao Lixi, a world-renowned ink technology company. At present, this technology is used worldwide. Only a few companies have mastered it, and Shuncheng Group is the first company in China to achieve mass production. ”
The successful application of digital molds has broad industry significance
▲Chen Huan, President of Guangdong Ceramics Association, delivers a speech
Chen Huan, President of the Guangdong Ceramics Association, fully affirmed Shunhui Ceramics’ digital mold technology in his speech. He emphasized that this technology can be said to be another digital technology in the industry after ceramic digital inkjet technology. Its contribution to the development direction of digitalization of architectural ceramics deserves recognition. Chen Huan said that the digitalization process of the building ceramics industry has always been a common concern of the industry. This technology of Shunhui Ceramics has high industry significance in terms of promoting the digitalization process of the industry. Especially in 2020, when both the global epidemic environment and the industry development environment are relatively weak, Shunhui's successful development of this technology is rare good news and exciting for the industry and peers.
Digital mold technology is the third technological revolution in China's ceramics industry. China's ceramic industry has experienced three major technological revolutions in the past decade.
The first time was ceramic digital inkjet printing technology started in 2009, which brought traditional building ceramics into the digital age
The second time is the ceramic slate and large slab technology in the past three years, which has greatly expanded the application fields of traditional ceramic tiles
The third time is digital mold technology. It abandons the complicated molding process that traditional ceramic tile surface texture relies on, and realizes the digitization of molds, which greatly improves the display effect of ceramic tile surface texture, expands design richness, and speeds up production conversion efficiency.
▲Huo Jianrong, general manager of Shuncheng Group's Gaoming Best Production Base, answered reporters' questions
Huo Jianrong strongly agrees with Felice and Chen Huan's views. He believes that the digitization of traditional architectural ceramics is an inevitable trend.In this trend, Shuncheng Group and Shunhui Brand, as well-known corporate brands in the industry, shoulder responsibilities and obligations. "The success of this digital mold technology is one of the best manifestations of the Shunhui brand's 20-year development history, which has always adhered to the concept of 'innovation promotes development'. Shunhui ceramic tiles have achieved fruitful results in technological innovation over the past 20 years. But they have always been cautious. Staying true to our original aspirations, we hope to bring more choices to customers and make our own contributions to the development of the industry. This time, digital mold technology has boosted the development of the digitalization process of the industry. Shuncheng Group and Shunhui Ceramics have made the due contributions to enterprises and brands. We are very pleased to have contributed. At the same time, we hope to make more leading contributions in the future.”
▲Peng Changhua, Vice President of Shuncheng Ceramics Group and General Manager of Shunhui Ceramics, answered reporters’ questions
Peng Changhua, vice president of Shuncheng Ceramics Group and general manager of Shunhui Ceramics, fully recognized the significance of this technology at the brand level when answering reporters' questions at the scene. He revealed: "All technological innovations are ultimately reflected in product improvements, and the same is true for the digital mold released by Shunhui this time. Digital mold technology does not require mold opening, and there is no need to consider the alignment of the concave and convex texture with the texture of the design file. , shortening the process of producing and developing products with concave and convex surfaces, thereby greatly improving the efficiency of developing products with concave and convex textures, reducing research and development costs, greatly enriching product colors and texture displays, and giving consumers more possibilities of digital mold technology. Application will make Shunhui's products closer to internationalization and facilitate the international upgrading of Shunhui's brand."
The ultimate texture performance of the on-site products amazed the media
The "Technical Tasting" session of the conference pushed the entire technology conference to a small climax.
"Wow! What a simulation. The textures are layered but clearly layered. The details are realistic and not dull, and the concave and convex lines on the edges are all high-definition."
"Yes, look at this. After the concave and convex texture is superimposed with color and texture, it appears so realistic and detailed... The technology is really powerful now!"
The on-site media representatives gathered in front of several ceramic tile products produced using digital mold technology, carefully observed the product details, and issued various praises from time to time. It seems that the products produced by Shunhui ceramic tile and rock slab digital mold technology are indeed stunning in appearance.
Under the spotlight, various delicate textures of ceramic tile productsFully exposed: wood grain texture, marble texture, rock mixed with complex mineral aggregate texture, concave and convex presentation, dark and light matching, bright and matte combinations... Before the launch of the conference, these products outperformed other products. The texture, appearance and strength have become a unique landscape, taking the lead in conquering everyone's hearts and eyes.
▲Leaders and guests took a group photo
▲30+ well-known media reported on the spot and took group photos
In the end, the press conference ended successfully with everyone discussing the technology.
As Huo Jianrong said in his speech: "Today's technology conference is the end of one phase, but it is the beginning of another phase.
In the future, Shuncheng Group and Shunhui Ceramics & Slabs will continue to work hard and use more innovative technologies to add color to the development of the industry and people’s beautiful lives. We will wait and see!
