On January 10, the 2021 Xinzhongyuan Ceramics National Dealer Annual Meeting with the theme of "YING Change·New Track" was held grandly at the Foshan Hilton Hotel and the Xinzhongyuan Ceramics Headquarters Exhibition Hall.
Summary
Congratulatory speeches from authoritative industry associations, sharing of new trends such as prefabricated and short videos, original product development signings, Shengdu’s “One New One Hundred Million” strategic cooperation signing, the shocking launch of a new exhibition hall, thanksgiving dinner, etc., with ultra-high standards , a strong lineup, and invincible courage, start the 2021 "YING Change·New Track"!
Mr. Huo Jianquan, President of New Zhongyuan Ceramics Enterprise Group, Mr. Miao Bin, President of China Building and Sanitary Ceramics Association, Mr. Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, Mr. Chen Huan, President of Guangdong Ceramics Association, Guangdong Building Materials Mr. Lu Yi, deputy secretary-general of the Prefabricated Building Branch of the Industry Association, Mr. Huang Huining, deputy director of the Expert Committee of the Guangdong Ceramics Association, Ms. Zhu Baohua, deputy secretary-general of the China Building and Sanitary Ceramics Association, Mr. Shi Yanqing, director of the Publicity Department of the China Building and Sanitary Ceramics Association, Zhu Gongfanmu Design Research Founder of the room Mr. Shao Weiyan, Vice President of Shengdu Home Decoration Co., Ltd. Mr. Wang Yuwei, Chief Materials Officer of Shengdu Home Decoration Co., Ltd. Mr. Xu Shanggao, General Manager of Yaju Lehua City Mr. Huang Bo, and Senior Strategy Director of the Giant Engine Home Industry Chen Ms. Jing Qing, as well as Mr. Li Deyong, General Manager of Qingyuan Base of New Zhongyuan Group, Mr. Pan Ruigen, General Manager of Hubei Base of New Zhongyuan Group, Mr. Zeng Yanchi, General Manager of Jiangxi Base of New Zhongyuan Group, Mr. Zhang Sitong, General Manager of Hunan Base of New Zhongyuan Group, and Zhang Lei, general manager of marketing of Yuan Ceramics, and other leaders, nearly 50 industry media and dealers’ families from all over the country gathered together to discuss the development plan for 2021.
Highlights | Preview!
Huo Jianquan: Cherish the first-tier brands and lay out new tracks with three major plans
Miao Bin: Give full play to the advantages of key enterprises and accelerate the pace of corporate transformation and upgrading
Chen Huan: Continue to lead with originality and jointly write a new chapter in Chinese architectural ceramics
Zhang Lei: Work with dealers to proactively embrace changes and win on the new track
Huang Bo: Shared assembly and decoration creates the beauty of human habitation
Chen Jingqing: Content marketing has no boundaries and creates unlimited business possibilities
Original Era: Xinzhongyuan X Shao Weiyan “"Wu·Original Space" R&D Signing
Core channels: “One new one hundred million” strategic cooperation signed
Tribute to Heroes: Outstanding Dealer Award Ceremony
Exhibition Hall Interaction: Brand new exhibition hall, opening up high-end lifestyle
YUE·New Future: 2021 National Dealer Appreciation Dinner
Strategic Direction
Cherish the first-line brands and lay out new tracks with three major plans
First of all, Mr. Huo Jianquan, President of New Zhongyuan Ceramics Enterprise Group, delivered a speech at the 2021 New Zhongyuan Ceramics National Dealers Annual Meeting, expressing welcome and gratitude to dealers, partners, industry association leaders, and friends from all walks of life on behalf of New Zhongyuan Group .
Mr. Huo Jianquan, President of Xinzhongyuan Ceramics Enterprise Group, delivered a speech
When talking about market development and the future development direction of Xinzhongyuan Ceramics, he said that brand concentration will become higher and higher in the future, and only first-line brands will have room for survival. He hopes that dealers will cherish the opportunity of Xinzhongyuan Ceramics. First-line brand. In 2021, Xinzhongyuan Ceramics will lay out a new track through the "three major plans" of increasing ceramic production capacity, vigorously promoting prefabricated buildings, and promoting Xinzhongyuan smart home interior decoration main material material platform.
Industry Message
Key enterprises lead the way and write a new chapter in ceramic construction
Mr. Miao Bin, President of China Building and Sanitary Ceramics Association, delivered a speech
Mr. Miao Bin, President of the China Building and Sanitary Ceramics Association, extended New Year greetings to everyone present on behalf of the China Building and Sanitary Ceramics Association. He pointed out that prefabricated construction is a new industrial construction method of construction, and Xinzhongyuan's entry into prefabricated interior decoration is a major move to adapt to the development of the industry. It is hoped that Xinzhongyuan will focus on the development trends and market demands of the construction and ceramics industry, give full play to the advantages of key enterprises, and use "construction industrialization" and "green intelligent manufacturing" as the starting point to accelerate the pace of enterprise transformation and upgrading.
Mr. Chen Huan, President of Guangdong Ceramics Association, delivered a speech
Mr. Chen Huan, President of the Guangdong Ceramics Association, fully affirmed Xinzhongyuan Ceramics’ efforts to promote the healthy development of the industry through “original” product development and participation in the compilation of the “Ceramic Slate” group standards. He believes that the innovative behavior of Xinzhongyuan Ceramics and its entry into prefabricated interior decoration is very valuable to the ceramics industry. He hopes to continue to lead with originality in the future and jointly write a new chapter in China's architectural ceramics.
Brand Marketing
Work with dealers to proactively adapt to changes and win on the new track
The economic environment, ceramic industry, and consumer demand are changing all the time. In this era of uncertainty, only by actively adapting to change can we seize opportunities! Mr. Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, elaborated on the urgency of proactively welcoming the "new track" from the four dimensions of "cognizing changes, focusing on the track, establishing track support, and YING the future" and clarified that Xinzhongyuan Ceramics It will focus on the "new product track" and "core track" focusing on rock panels and prefabricated interior decoration.
Shared by Mr. Zhang Lei, General Manager of Marketing of Xinzhongyuan Ceramics
In terms of establishing track support, Mr. Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, proposed a "three-dimensional brand communication" strategy, covering annual outdoor advertising, comprehensively linking new media traffic platforms, deepening the creation of Chinese design star IP and promoting the National regional transformation, and empowering dealer sections.
Finally, Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, emphasized, "Dealers are the core assets of the brand! Supporting dealers to become better and stronger, and to work on multiple tracks will be the core work of the brand!", which triggered the audience. The dealers applauded!
Assembled sharing
Shared assembly and decoration creates the beauty of human habitation
Mr. Huang Bo, General Manager of Yaju Le Ya City Lohas, shared "Shared Assembly and Decoration to Create the Beauty of Habitat" from the perspective of a real estate developer in the prefabricated industry, demonstrating the advantages of prefabricated decoration in the application field. , as well as the huge opportunities that are and will appear in the future under the dividends of national policies.
Shared by Mr. Zhang Lei, General Manager of Marketing of Xinzhongyuan Ceramics
In terms of establishing track support, Mr. Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, proposed a "three-dimensional brand communication" strategy, covering annual outdoor advertising, comprehensively linking new media traffic platforms, deepening the creation of Chinese design star IP and promoting the National regional transformation, and empowering dealer sections.
Finally, Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, emphasized, "Dealers are the core assets of the brand! Supporting dealers to become better and stronger, and to work on multiple tracks will be the core work of the brand!", which triggered the audience. The dealers applauded!
Assembled sharing
Shared assembly and decoration creates the beauty of human habitation
Mr. Huang Bo, General Manager of Yaju Le Ya City Lohas, shared "Shared Assembly and Decoration to Create the Beauty of Habitat" from the perspective of a real estate developer in the prefabricated industry, demonstrating the advantages of prefabricated decoration in the application field. , as well as the huge opportunities that are and will appear in the future under the dividends of national policies.
Ms. Chen Jingqing, Senior Strategy Director of Juju Engine Home Industry
In her view, the successful creation of Xinzhongyuan Ceramics’ “Douin Original Design” IP in 2020 has opened up a new model of home furnishing marketing; and the collaboration between the brand headquarters and dealers is to integrate “online digital marketing” Scenario breakthrough, the full-link model from clues to orders, a new path for the implementation of the trend of “deep ecological cultivation of home vertical content”.
Original Era
Xinzhongyuan
The era of originality extends from product development to space solutions.
Xin Zhongyuan Ceramics adheres to the principle of "new and new high-quality products, an endless supply" and has always been a pioneer in the industry: since the "China Design Star" was held in 2015, it has cooperated with the internationally renowned design master Mr. Steve Leung to develop the "Brilliant" series of products. Working with Mr. Cui Shu, a representative of young designers born in the 1980s, we developed the "Moshi" series of products. Entering 2021, Xinzhongyuan Ceramics will join hands with Zhu GongfanMr. Shao Weiyan, the founder of the Wood Design Research Laboratory/China Design Star D4 Mentor, developed the "Enlightenment·Original Space".
Xin Zhongyuan X Shao Weiyan "Wu·Original Space" research and development signing ceremony
Founder of Zhugongfanmu Design Laboratory/China Design Star D4 Instructor
Mr. Shao Weiyan delivered a speech
At the annual meeting, Mr. Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, and Mr. Shao Weiyan, founder of Zhugongfanmu Design Research Laboratory/China Design Star D4 instructor, conducted a simple and grand product research and development signing ceremony.
Channels for development
Xinzhongyuan
The strategic cooperation between Xinzhongyuan Ceramics and Shengdu Decoration began in 2019. The signing ceremony was held under the witness of authoritative industry leaders/media, home decoration industry celebrities and other heavyweight guests. The deepening of the "one new one hundred million" strategic cooperation is based on the common philosophy of both parties, giving full play to the advantages of both parties, and making unremitting efforts to create a better home experience for consumers with the "small goal of one hundred million".
Xin Zhongyuan X Shengdu Decoration "One New One Hundred Million" strategic cooperation signing ceremony
Mr. Wang Yuwei, Vice President of Shengdu Home Decoration Co., Ltd., delivered a speech
Mr. Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, and Mr. Xu Shanggao, chief material officer of Shengdu Home Decoration Co., Ltd., signed a strategic cooperation agreement of "one new product and 100 million yuan" as representatives of both parties. Subsequently, Mr. Wang Yuwei, Vice President of Shengdu Home Decoration Co., Ltd., expressed his hopes and best wishes for this in-depth cooperation.
Tribute to heroes
Outstanding Dealer Award Ceremony
Dealers are the core assets of the brand! Under the difficult market conditions in 2020, a group of outstanding dealers have emerged who have bucked the trend and created new potential for the brand. They regard the brand status as their own business and work hard to achieve brilliant brand performance!
A grand award ceremony was held at the conference site to ceremoniously crown five-star design benchmarks, county-level sales growth pioneers, large platform operation pioneers, brand building heroes, and project development heroes.
Five-Star Design Benchmark Award
Winners of the "Five-Star Design Benchmark Award" take a group photo
"Five-Star Design Benchmark Award" winners take a group photo
"Five-Star Design Benchmark Award" winners take a group photo
"Five-Star Design Benchmark Award" winners take a group photo
County Sales Growth Pioneer Award
Winners of the "County Sales Growth Pioneer Award" take a group photo
Large Platform Operation Pioneer Award
Winners of the "Large Platform Operation Pioneer Award" take a group photo
Brand Building Hero Award
Winners of the "Brand Building Hero Award" take a group photo
Engineering Hero Award
"Engineering Hero Award" winners take a group photo
"Engineering Hero Award" winners take a group photo
Exhibition Hall Interaction
New exhibition hall, opening up high-end lifestyle
In the afternoon, Xinzhongyuan Ceramics dealers and media friends came to the headquarters exhibition hall to experience the newly renovated "Xinzhongyuan Residential" fully customized prefabricated interior and high-end living space, and to observe YOUNG+ antibacterial marble tiles and luxury stone New products in 2021 such as rock slabs, luxury stone slabs, and glare glazes.
"Dress up" to welcome the people of Xinzhongyuan home
Ferrari 458 track version and car models welcome guests, special regional delicacies, internet celebrity check-in points, Douyin internet celebrity live broadcast interviews and exhibition hall interaction... The brand-new theme exhibition hall and wonderful interactive programs will make it possible for those who have been away from home for many years The dealers’ families went back and forth fondly.
View the new exhibition hall "2021 New Products"
Internet celebrity live broadcast, exciting interactive programs
YUE·New Future
2021 Xinzhongyuan Ceramics National Dealer Appreciation Dinner
At 7:00 pm, the "YUE·New Future" 2021 Xinzhongyuan Ceramics National Dealer Appreciation Dinner was held grandly at the Foshan Hilton Hotel.
At the beginning of the thank you dinner, Mr. Huo Chichang, Chairman of the Board of Directors of New Zhongyuan Ceramics Enterprise Group, Mr. Huo Jianquan, President of New Zhongyuan Ceramics Enterprise Group, Mr. Huo Zhuowei, General Manager of New Zhongyuan Building Materials Co., Ltd., and Zhang Lei, General Manager of Marketing of New Zhongyuan Ceramics Sir, together with the leaders of various departments, we presided over the toasting ceremony and wished New Zhongyuan Ceramics a prosperous performance in 2021!
"YUE·New Future" Dinner Party
New Zhongyuan Group leaders toast
Zhang Lei, general manager of marketing of Xinzhongyuan Ceramics, delivered a speech at the dinner
Guo Yuanjun performs "Youth Comes to Fight" live
The "YUE·New Future" appreciation dinner is divided into three chapters: "Meet to Fight", "Guoyue Style" and "YUE·New Future". The opening song is the theme song "Youth Comes to Fight", which symbolizes the people of Xinzhongyuan who always maintain a fighting state. It was performed live by the creator Guo Yuanjun. The passionate song burst out the youthful attitude and fearless appeal.
Time is the witness of dreams and the original intention.
In order to express our gratitude to the dealer families who have firmly walked with Xinzhongyuan Ceramics through thick and thin under the inspiration of "One Brand, Same Cause", a special thank-you dinner was specially designed by Xinzhongyuan employees. An affectionate recitation of "Salute to New Zhongyuan People: Witness of Time". Looking back on the past, we carry forward the spirit of hard work and entrepreneurship; we inspire the future and inspire more Xinzhongyuan people to be down-to-earth and make ceramic tiles! Never change your original intention, stay young and fight!
Subsequently, Mr. Huo Chichang, Chairman of the Board of Directors of Xinzhongyuan Ceramics Enterprise Group, presented awards to the "Jianye Meritors".
Reciting "Salute to New Zhongyuan People: Witness of Time"
"Jianye Xun" winners took a group photo
The thank-you dinner was a wonderful event, and every guest performer was a highlight. They are: 2017 China's New Singing Season 2, Fourth Issue Popular Student/2017 Season 2 Battle of Nature, Zhang Shanshan, the top six in the country, Chinese Music Ceremony ART WING electronic music group, Outsider Orchestra, and Salty Sweet girl group performed songs and dances, and had a happy gathering with the dealers' families. This night will be unforgettable!
2017 China New Singing Season 2, Fourth Issue Popular Students/
2017 Second Season of Tianlai Battle National Top Six Zhang Shanshan
Chinese Music Ceremony ART WING Electronic Music Group
Outsiders·Orchestra
The Salty and Sweet girl group performs singing and dancing
Salute to the people of Xinzhongyuan, 37 years of ups and downs, mixed emotions and ups and downs, the passion of the entrepreneurial years still leads us to forge ahead! Today, we stand in front of historical opportunities again. Xinzhongyuan people have not stopped the pace of self-evolution, and are once again at the forefront of changes, planning in advance and overtaking in corners!
Pay tribute to the people of Xinzhongyuan, be grateful to those in our lives who have carried the burden for us, and be grateful to those who have devoted their youthful sweat to their ideals and careers. You and I are all on the same journey. In 2021, let us manufacturers work together to adapt to the new track! Charge towards victory and join hands to create new glory!
