Twenty-seven years of success, setting the benchmark for quality
In the discussion of economic development during the "14th Five-Year Plan" period, our country proposed to accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other. This means that China's consumer market will enter a period of rapid development. The consumer market continues to develop, and residents' lives have changed from "hoarding quantity" to "seeking quality." For brands, if they want to seek long-term development, they must keep up with the needs of the times. It is this kind of environment that has caused countless brands to sink in the torrent of history. In the past 27 years, Wrigley Home Furnishing Group has been continuously transforming, innovating, developing and growing driven by consumption upgrades, and has embarked on a unique and intelligent quality road.
In the past 27 years, everything is changing, but only one thing has remained unchanged, and that is Wrigley Home Furnishing's control of "quality." As Xie Yuerong, chairman of Wrigley Home Furnishing Group, said, "In the early days of entrepreneurship, we made breakthroughs by making quality better than others." This sentence was also confirmed again in the "Quality" column of the Central New Film Discovery Tour. On February 23, Wrigley Home’s 27-year quality journey will be featured in the Central New Film Discovery Tour, and the secret of Wrigley Home’s success in sticking to quality and standing out will also be revealed!
Join hands with "Quality" to witness the persistence of high standards
In 2014, President Xi Jinping put forward the "three transformations" important instructions of "promoting the transformation from Made in China to Created in China, from China Speed to China Quality, and from Chinese Products to Chinese Brands", clarifying the importance of brand and quality to products, The importance of enterprises and countries has led to the emergence of the "Quality" column of the Central New Film Discovery Journey.
In 1994, the first kiln of Wrigley Sanitary Ware in Foshan factory was completed and put into operation, marking the birth of Wrigley. Over the past 27 years, Wrigley has actively responded to the needs of the times and improved its product ecology, and has transformed into the "Wrigley Home Furnishing Group" with an Industry 4.0 intelligent manufacturing system through continuous advancement. Upholding the responsibility and responsibility of a major brand, Wrigley Home Furnishing has always adhered to the concept of high-quality production and brand management ideas, which coincides with the original intention of the "Quality" column. Recently, the "Quality" documentary column team visited Wrigley Home Furnishings to use documentary techniques to show the twists and turns experienced in the product development, design and production, and brand building processes of the brand's entire industry chain, showing everyone that Wrigley Home Furnishings is a principled and attitude-based company. How does a big country brand stand out in a flashy society?, never forget our original aspirations and fulfill our responsibilities.
Wrigley Home Customization Factory Panorama< /p>
Adhere to principles and dare to be industry revolutionaries
As early as its birth, Wrigley Home Furnishing broke the tradition and put forward Wrigley's unique "quality concept" from the perspective of brand thinking: We only set one standard - only high-quality products! Defective products were destroyed immediately, said Yan Bangping, deputy general manager of Wrigley Home Furnishing Group. In the exclusive interview documentary of Wrigley Home Furnishing, we can see that the production level of the sanitary ware industry was generally not high in the early days of its establishment. When other brands allowed defective products to enter the market, Wrigley still adhered to the bottom line. It is the spirit of adhering to quality that makes the entire production gradually enter a positive trend from difficult exploration, and slowly establish a standardized quality system for the sanitary ware industry. Subsequently, Wrigley Home Furnishing successfully broke through the dual industry technology barriers of production cost and water conservation through the research and development of one-piece toilets. "It turned a luxury product into a mainstream product that everyone can afford, so it was basically an instant success." This is how Xie Yuerong, chairman of Wrigley Home Furnishing Group, views this innovation process.
Innovation never stops, and the documentary also records Wrigley's exciting journey of overcoming difficulties and winning the country's leading water-efficiency product, and the research and development story of breaking through industry bottlenecks and successfully applying blue light glaze.
Wrigley Home Customization Factory Production Picture< /p>
Hard-core quality empowered by technology
Basic principles for extending the industrial chain
High-standard production management brings customers' trust and repeat purchases. In the "Quality" interview documentary, the column team worked together with Wrigley Home Furnishings to explore user stories and observe the impact of brand culture and product quality on consumers from the user's perspective. Deeply delve into user needs and establish user reputation with hard-core quality. How does Wrigley Home Furnishing accumulate a loyal brand group and how does it use advanced design and R&D capabilities to do business?Persistence, taking advantage of the trend to expand the industrial chain, and making efforts to renovate the track will be narrated one by one in the documentary.
In recent years, Wrigley Home Furnishing has continued to challenge the changes of the times and create a smart home ecological chain. The brand has officially entered into product development for full-space customization and full-scenario technology-based smart life. We have seen many new favorites in technological homes from the documentary. Whether it is a toilet with a health management system, a bathroom mirror or a smart shower with precise constant temperature, Wrigley Home Furnishing is using technology to create a smart living space that rivals international quality. On the road to becoming an "international first-class smart home brand", Wrigley Home Furnishing is getting wider and wider!
With the changes in people's lifestyles, in home decoration, more and more families have become the first choice for home decoration because of the advantages of whole-house customization that meets one-stop furnishing, high space utilization, and reflects personality and taste. Wrigley has insight into market development trends, empowers products with brands, improves product design tonality, strictly controls quality, and starts from consumers' pain points to thoughtfully create home scenes that fit the homeowner's personality and taste, so as to upgrade the beautiful smart life. On the premise of ensuring product quality, a lot of consideration has been given to the creation of the entire space, and the one-stop space solution has been launched, linking bathrooms, ceramic tiles, home customization, cabinets, etc., and moving the design layout from single product customization to the whole house, with the largest To a certain extent, it can meet the needs of consumers in more life and home scenes.
Wrigley Home Customization Showroom
The road to pursuing quality is like a long journey, with too many ups and downs and too many tests. Only by persevering with all your heart can you have a clear conscience. On the occasion of 315, Wrigley Home Furnishing Group has let the public understand the quality improvement process of China's big home furnishing era through the Central New Film Discovery Tour "Quality" documentary. In the future, Wrigley Home will continue to adhere to quality and consolidate the brand through innovative research and development and in-depth insights.
Wrigley Home Custom Rouse Series-Living Room
In addition to the wonderful presentation of the exclusive interview documentary of Wrigley Home Furnishing, Wrigley Home Furnishing Customization will also bring moreWhat a surprise: During the period from March 1st to March 25th, the "315 Wrigley Quality Benefit Month" Wrigley Home Customization will bring quality upgraded multi-layer moisture-proof boards and whole-house customization for rush purchase, through various interactive forms, to Great deal everyone!
Central New Film Discovery Journey "Quality" comes to Wrigley Home Furnishings for a shocking release
The 30-minute (Part 1 and 2) interview documentary is shockingly released, and the ingenious presentation is not to be missed!
Broadcast channel: Central New Film Discovery Tour, CCTV audio and video client, CCTV client
First broadcast time: February 23, 2021 22:00-22:30
Replay time: 13:00-13:30 the next day
