On April 10, 2021, the spring breeze is refreshing and spring is full of joy. It is Melco Marble Tiles brand On the occasion of the image upgrade and the launch of the new exhibition hall, Melco Marble Tiles grandly held the "2021 Haosheng Corporate Media" at the Foshan headquarters "Meeting Meeting", more than 30 media reporters from authoritative industry media were invited to attend this meeting. Mr. You Jun, general manager of the Brand Division of Haosheng Group, together with the group's senior executives, met with media friends.
For this meeting, more than 30 industry media were invited to visit Melco Marble Tile In the new exhibition hall, major product display areas and other core functional areas were held, and a series of brand and product explanations were held in the exhibition hall, and lively communication and exchanges were conducted on Melco's corporate culture, product planning, brand promotion, marketing and other related contents.
▲Yuan Qinghui, general manager of the marketing department, hosted the opening
Later, You Jun, General Manager of the Brand Marketing Division of Haosheng Group, gave a lecture on Melco Marble Tile Positioning and planning, the key points of planning are explained respectively in terms of product classification, product specification development, new products, and construction & engineering channels.
▲You Jun, General Manager of the Brand Marketing Division of Haosheng Group
Analyze and explain brand positioning and planning
▲Melco Marble TileDeputy General Manager
Xie Zhuoyan and Chen Huahui introduced brand development trends
This was followed by an interactive question-and-answer session between Melco Marble Tile and deputy general manager Xie Zhuoyan. A series of questions on industries and brands——
# PART 1 #
Question:Melco has been releasing new products and adjusting its product structure this year. Why is this?
Answer: This is based on some modifications made based on its own conditions and brand direction, establishing a complete packaging system of products and channels, and developing unique high-end anti-skid products. The final effect is indeed good.
# PART 2 #
Q: Will Melco have any special display at Tao Expo?
Answer:The theme of our Ceramics Expo this time is "Melco Marble Tiles·National trend"Original Pavilion" reflects the strength of the company with some small thoughts, new product display, full range of anti-skid products, co-branded products, and honeycomb stores.
# PART 3 #
Q: What advantages does the cellular store model have for current dealers?
Answer:The biggest advantage is that the headquarters supports the sinking of outlets. For capable agents, they can join forces with the headquarters to densely distribute the outlets to make the regional market bigger and stronger. For some small agents, , the higher the brand visibility, the better the brand awareness will be, and the greater the brand potential will be.
#PART 4#
Question: I heard that Melco co-branded with HEA, an original brand of national fashion, and even produced co-branded products. This is considered a bold move in the industry. What gave you the idea of crossing over?
Answer:HEA is one of the few well-known original Chinese brands in the country. It also has more than 100 specialty stores across the country, which is very similar to Melco. Our group is geared toward young people, and HEA pursues originality, youthfulness, and fearlessness that we also agree with. In the future, including HEA’s future specialty stores, B&Bs and even milk tea shops, our products will be used.
# PART 5 #
Q: What is Melco’s plan in recent years?
Answer: The second year of Melco’s five-year plan: stabilization-increase-change, the process from quantitative change to qualitative change; the first year: stabilizing sales, system adjustments (the 2020 plan stabilizes the foundation, brand upgrades/product innovation / Expand incremental channels), the second and third years: channel expansion, attack on three fronts (planning to seize trial production in new incremental channels in 2021, enhance brand empowerment), the fourth and fifth years: continue to move forward, qualitative changes and upgrades ( In 2022, the brand will undergo a phased transformation and rebirth, achieving both sales and brand upgrades).
▲ Mr. Xie led the media to visit the exhibition hall
After a round of questions and answers, Mr. Xie also took reporters to visit the brand’s new exhibition hall and explained each area one by one. Later, the media took photos with the brand and presented HEA's co-branded T-shirts as giftsT-shirts were given to representatives of major media, which successfully concluded this brand media meeting.
Mr. Strong will. Through the five-year brand transformation and construction plan that began in 2020, they have more concrete goals and visions. It is believed that the Melco brand has officially entered a period of rapid growth.
Through the strong deployment and support of multi-platform channels, we have enough reasons to believe that in the second half of the building materials industry, Melco will be the fastest, brightest and most dazzling star. The second half of new marketing in the industry begins, are you ready?
Melco 2021 Brand Summit Preview
TIME: 2021.04.15
ADD: Junyu Wyndham Hotel, Gaoming District, Foshan
