How to create a popular store that consumers and designers can call when beauty is justice nowadays?
In this issue of "Store Exploring ME", we once again walked into the "Internet celebrity store" in this small county ——Xinfeng Guanzhu Culture and Art Center Store to see How it has regained its popularity with its "advanced age" of more than 20 years and seized the market high ground with new decorative materials and new designs:
ABOUT THE CASE
Guanzhu store visit ME. Issue 6
Store name: Guanzhu Culture and Art Center Store
Store location: 100 meters next to the Culture and Art Center of Xinfeng County, Ganzhou City, Jiangxi Province
Store area: 500㎡
Upgrade time: March 2021
STORY
Store stories in this issue
The appearance of the store represents the face and value of the brand, and there is no room for any discounts! To become the best local ceramic tile brand, the store must become a local image benchmark!
——Xinfeng Guanzhu Xu Manhui
In this small town with a population of less than one million, Xinfeng Guanzhu Store has created a style that is comparable to the first-line big brands. With its quality, appearance and service, it has always been a "popular Internet celebrity" in the local area!
Today, when Xinfeng Guanzhu, which has a strong customer base, is faced with the problem of how to break through the market, it once again takes bold action: upgrading its stores and seizing the market high ground!
This time, through the application of new products such as Guanzhu slate, the store attracted fans from designers and home improvement companies, and received over 100 high-value orders on the opening day, creating important capital for market development.
DESIGN
Stores in this periodAppreciation
The store circulation design is simple, and the material selection area and sample room are quickly interconnected, so consumers can get a better store experience.
As new popular decorative materials such as crown bead slate and graphene-charged heating tiles, how should they be designed and used? You can get the answer in the store’s elegant model room. As designers say: Here is a treasure trove of design inspiration for new decorative materials:
The material selection area is spacious and bright, and appropriately displays the advantages of new slate slabs of various specifications, textures, and craftsmanship intuitively and clearly, making consumers’ material selection experience simpler and more comfortable:
Xinfeng Guanzhu, which attaches great importance to appearance but more to service, has specially set up the "Pearl Home World" interactive experience area, where users can use the "Quick Draw" software to realize timely drawings, and the ideal home effect does not need to wait, and you can see That is the "cool" point of the experience area.
At the same time, this area uses a graphene intelligent heating table as a dining table. Customers can experience the warm protection brought by new technological species at any time. The experience that exceeds expectations has become the "secret recipe" for the store's continued increase in popularity!
When asked, what is the confidence behind the continuous upgrading and renovation of stores? Mr. Xu replied: With the support of the brand, I believe we can become the No.1 local store. Image stores are indispensable capital!
A small county with big ambitions and bold breakthroughs must be the important reasons why Xinfeng Guanzhu has set a local benchmark!
