Which one is more hateful, OEM tiles or fake tiles? Of these two tiles, which one would you buy that would make you angry because you were cheated?
I believe many people will blurt out that it must be fake ceramic tiles. They are all fake. What else is there to say. However, some people are aggrieved because they bought OEM tiles, thinking that OEM is more abominable than counterfeiting.
What do you think about this? Let’s take a look at the case first.
Consumers bought counterfeit ceramic tiles of a well-known brand
Faced with a claim of more than 80,000 yuan, the merchant avoided it!
This case comes from a report by "Deep View Special Search", and most of the following text is quoted from this media:
Mr. L bought a villa in 2019. Later, during the process of selecting ceramic tiles for decoration, he met Y, the owner of a ceramic tile brand store in XX City, Shenzhen. Considering that the tile brand is a well-known brand and the tile color is quite satisfactory, Mr. L finally spent more than 240,000 yuan to buy tiles in this store.
After the villa was decorated, Mr. L invited his friends to visit. When my friend saw that the ceramic tile decoration effect was good, he asked Mr. L for the contact information of Y, the owner of the ceramic tile store. However, when his friend brought the quotation to compare with his previous price, Mr. L found that for the same style and size, the price quoted by his friend was much cheaper than the price he paid for it at that time. What is going on?
Mr. L took his remaining tiles to another store of the same tile brand in Shenzhen for consultation and price comparison. As a result, the store clerk told Mr. L that the tile style he brought was not within the range of tiles produced by the tile brand. Mr. L suddenly became furious and suspected that what he had spent more than 240,000 yuan on was a counterfeit.
In order to collect evidence, Mr. L commissioned relevant agencies to inspect the ceramic tiles. The report showed that the quality of some ceramic tiles did not meet the standards and were considered substandard products. Mr. L took the evidence and asked for an explanation from Mr. Y. At first, Mr. Y was very sincere and admitted that the batch of ceramic tiles was indeed not produced by his agent brand, and also expressed his apology to Mr. L. Subsequently, the two parties also had many communications on the compensation issue. After coordination among multiple parties, the compensation amount ranged from the initial 30,000 and 60,000 yuan to the final agreed upon amount of more than 80,000 yuan.
I thought the matter would be settled like this, but when it came time to pay the compensation, Mr. Y’s attitude made a 180-degree turn. Not only did he change his mind and not mention the compensation, he even avoided seeing Mr. L.
The reporter of "Deep View Special Search" contacted the ceramic tile brand manufacturer about this matter. The staff of the manufacturer said that Y's ceramic tile store is an agent for sales and not a factory.It is directly operated by the manufacturer, so the manufacturer has no way to interfere with the merchant not to mix and sell other brands.
Mr. L had different opinions regarding the reply from the ceramic tile brand manufacturer. He said that consumers cannot distinguish whether it is an agent or a direct store, but they are buying for the ceramic tile brand. Nowadays, manufacturers are passing the responsibility to agents, which is inevitably suspected of passing the blame.
Afterwards, Mr. L also complained about this situation to the market supervision department. However, because the store owner refused to show up and cooperate with the investigation, the issue of compensation was shelved.
In this regard, a lawyer pointed out: In this case, Y was suspected of defrauding consumers by selling counterfeit products, some of which were substandard products. Legally, consumers can claim compensation for three times the price of the purchased goods. In addition, whether the manufacturer is responsible for this depends on whether it constitutes an apparent agent. Whether the sales behavior of the specialty store is enough to make consumers trust that it is a direct transaction with the manufacturer. This requires the management of the authorization of the specialty store by the manufacturer and the promotion of the specialty store. , comprehensive identification of specific sales conditions, etc. If it is determined to be an apparent agent, the manufacturer and the store should bear the responsibility together. In terms of specific handling, it is recommended that consumers still communicate with the Market Supervision and Administration Bureau, provide sufficient materials, and urge the administrative department to investigate and deal with it; if the complaint is fruitless, consumers can take action in court to safeguard their rights.
Some people actually think that OEM is more hateful than counterfeiting
What is the reason?
A few days ago, China Ceramics Network made a video and posted it on Douyin, which caused a great response. The general content of the video is as follows:
A netizen complained to Zhongtaojun (China Ceramics Network) that he suspected that the ceramic tiles he bought from a major brand were OEM. There are two reasons: first, the delivery address of this batch of ceramic tiles is not Guangdong; second, the brand cannot be found to have a factory in this area, and the quality of this batch of ceramic tiles is obviously worse than the same model displayed in the store.
So, this netizen believes that OEM is more disgusting than fake! Because, obviously you choose a big brand with high expectations, but the quality of the ceramic tiles you buy is far inferior to the second- and third-tier brands. If you buy fake products, you can at least defend your rights through complaints. If the quality of OEM products is not up to standard, there is no way to complain. If you are capable, you will suffer the consequences of being dumb.
This video caused a lot of heated discussion, and the comment area was very lively. Among them, the comment with the most likes and comments is: "×××× (brand name): Please report the brand directly, don't let me guess by looking at the picture." The following comments are quite interesting.
Someone commented like this, first saying "×××× is one of the ceramic tile brands with the most production lines in the country.First, is it necessary to go to OEM? ", and after being refuted by others, he went on to say, "To be fair, in fact, first-tier brands don't do OEM because they have enough production lines. In fact, many second-tier brands and small brands only do OEM." As a result, they were even more criticized. The person's rebuttal - "Fair words? Do you understand this industry?" "You really don't understand. Many first-line products are OEM. Typical examples include ××××” “Brother, no one will blame you if you don’t understand the industry”…
To be honest, OEM is used in all walks of life. For example, Nike is OEM and Apple is also OEM. So why is OEM in the construction and ceramics industry so unpopular and even considered to be disrupting the industry? The culprit?
After all, it is because "Foshan Brick" and "Guangdong Brick" have the supreme status in the building ceramics industry and in the minds of consumers (due to the special status of Foshan and Guangdong in China's building ceramics industry, "Foshan Brick" " and "Guangdong brick" have become synonymous with high-quality ceramic tiles and even Chinese ceramic tiles, and have occupied the minds of consumers to a certain extent, with irreplaceable influence and attraction). A considerable number of consumers are not "Guangdong bricks" or even " Don't buy "Foshan Brick".
For consumers, there is nothing wrong with looking for "Foshan bricks" and "Guangdong bricks" when buying ceramic tiles. They should also be affirmed. They have the right to pursue high-quality products.
For ceramic companies and ceramic tile brands, there is nothing wrong with OEM - OEM production is an advanced production collaboration method with a long history. It has played an important role in the industrialization process of capitalist countries and has played an important role in modern society. It will continue to play a positive role in rational division of labor and effective use of social resources. It not only effectively solves the big problems of OEMs without production capacity and enterprises with insufficient production capacity, but also satisfies the desire of some consumers to spend small money to buy big brands.
Since the development of China's ceramic tile industry, it has been a general trend that the industry concentration has continued to increase. The momentum of large companies and brands to expand production outside Guangdong has become unstoppable. The number of ceramic tiles produced in Guangdong will only become less and less. The "2020 Ceramic Industry Long March" statistical data jointly released by the China Building and Sanitary Ceramics Association, the China Ceramic Industry Development Foundation, and "Ceramic Information" show that the annual production capacity of Guangdong ceramic tiles in 2020About 3.1 billion square meters, accounting for about 25% of the country's total ceramic tile production capacity.
Then why is this netizen so worried about buying OEM tiles? In fact, the real reason is not only that the shipping address of the tiles he received is not in Guangdong, that is, the tiles he purchased are not real "Guangdong tiles"; but also that he discovered that the brand of tiles he purchased does not have a local factory, that is, This means that the brand has found other local ceramic companies for OEM production. To put it more bluntly, the ceramic tiles he purchased were not only not "Guangdong bricks", they were not even produced by the brand itself.
Now, you can answer the two questions posed at the beginning of this article.
The first question: Which one is more hateful, OEM tiles or fake tiles? It must be the fake tiles that are even more abominable. If you buy counterfeit ceramic tiles, consumers should not hesitate to take up legal weapons to protect their legitimate rights and interests. There is nothing wrong with the OEM tiles themselves. The key lies in whether the merchants truthfully tell consumers the actual situation.
Second question: Which of these two types of tiles would you feel angry about being deceived? Everyone should be angry. For businesses, they should allow consumers to consume clearly, and they must operate honestly and trustworthy. Otherwise, they deserve to be complained by consumers, and it is natural to be punished for deceiving consumers. As the saying goes, fire cannot be contained by paper. There is no airtight wall in the world. Relying on deception to close a deal will only damage your own reputation and the reputation of your brand.
As for ceramic tile manufacturers, the ceramic companies mentioned above, they must also face up to sensitive issues such as "Guangdong bricks" and non-"Guangdong bricks", self-production and OEM, with a good attitude and a broad mind, and act openly and honestly Indicate the place of origin or the production entrustee on the product packaging box. The market for non-"Guangdong bricks" cannot be obtained by deception. If you want to compete with "Guangdong bricks", you must practice "martial arts".
Only by operating with integrity can we go a long way.
(Author: Brother Buzhuan)
