On November 30, the "2021 China Brand Forum" hosted by People's Daily was grandly opened in Beijing. As an outstanding representative of the national ceramic tile brand, Guanzhu Ceramics was selected into People's Daily's "Brand Power Plan" and won the " The two major awards "China Corporate Social Responsibility Cases of 2021" and "Chinese Brand Innovation Cases of 2021" have once again demonstrated to the world the "hard core power" of national ceramic tile brands.
Carrying the mission of revitalizing Chinese ceramics
Create a benchmark for Chinese brand strength
As a representative of the ceramic industry, Ye Delin, chairman of New Pearl Group, was invited to participate in the forum, and together with guests from government, business, and academia, they discussed good strategies for brand building and jointly charted the dream of China's brand power. Ye Delin said that brand is the soul of an enterprise, a comprehensive reflection of national competitiveness, and an important resource for participating in global competition. Over the past 28 years, Guanzhu Ceramics has actively responded to the national brand strategy and development opportunities in the new era, always bearing in mind the inheritance and innovation of Chinese ceramics The cultural mission leads Chinese ceramic tile brands to stand on the world stage.
2021 China Brand Forum Live
The rapid development of the brand is inseparable from the cultivation of the company's internal strength and long-term efforts in research and development. Guanzhu Tiles Based on quality and innovation, it has obtained more than 340 patents and successfully created The first 5 in the ceramic industryG smart factory builds the hard power of Chinese ceramic tile brands. In the face of changes in national consumer demand, Guanzhu Ceramics continues to enhance the cultural and practical value of its products. Inheriting and carrying forward Chinese culture, taking the traceability of ceramics as the root, ancient capitals and cities as the veins, integrating traditional Chinese culture and modern fashion to create the first new cultural and creative IP product - Guanzhu Huamai, and jointly launched it with People's Daily Cultural Innovation The joint space "Heritage of Chinese Culture" radiates new vitality of Chinese culture! Guanzhu Ceramics Focus on developing innovative and disruptive products to leverage the young market and bring a better life to consumers , and also let Chinese elements and China’s domestic brand image go to the world.
"In the future, Guanzhu Ceramics will continue to shoulder the mission of revitalizing Chinese ceramics, continue to improve product strength and build brands Charm, solidly follow the road of self-improvement of Chinese brands, and play the strongest voice of Chinese ceramics on the international stage," Ye Delin said impassionedly.
Mr. Ye Delin, Chairman of New Pearl Group
Deliver a speech at the 2021 China Brand Forum
The only one in the ceramic tile industry!
Guanzhu was selected into the "Brand Power Plan"
Chinese brands are rooted in the fertile soil of the Chinese nation. They are the embodiment of excellent Chinese culture and values, and the continuation and development of the nation's spirit of self-improvement. In recent years, the country has attached great importance to the construction of Chinese brands. General Secretary Xi Jinping has clearly requested to "promote the transformation from Made in China to Created in China, China's speed to China's quality, and Chinese products to China's brands."
The "Brand Power Plan" is a brand plan launched by the People's Daily. It upholds authority and credibility, represents China's position, supports national brands, is based on the local area, seeks to leapfrog and promote upgrades, faces the world, bridges gaps, breaks down barriers, and contributes to China's development. Brand innovation and upgrading inject vitality, safeguard the global reputation of Chinese brands, and provide inexhaustible impetus to promote the construction of a manufacturing power and realize the great renaissance of Made in China.
Guanzhu Ceramics was selected into People's Daily's "Brand Power Plan"
Guanzhu Ceramics won the "2021 China Corporate Social Responsibility Case",
"2021 Chinese Brand Innovation Case" Award
Guanzhu Ceramics With its product innovation in ceramic tiles and deep cultivation in the field of intelligent manufacturing, it has not only won the Favored by the consumer market, it has also continued to export China's wisdom and power to the world. It has become the only ceramic tile brand selected for the People's Daily's "Brand Power Plan" and "Chinese Brand Innovation Cases in 2021". With "Revival of Chinese Ceramics" as its own mission, it will continue to Using new actions to interpret the responsibility and responsibility of domestic brands, it won the "2021 China Corporate Social Responsibility Case" award.
Ms. Chen Xianhui, Vice President of New Pearl Group, came to the stage to receive the award on behalf of the company
The brand records history and witnesses the times. 2021 is the first year to implement the "14th Five-Year Plan" and embark on a new journey of comprehensively building a modern socialist country. At the same time, the world is undergoing unprecedented changes. Guanzhu Ceramics takes "Reviving Chinese Ceramics" as its mission, and works together with other high-quality brands to send a strong voice of China's power to the world, demonstrating China's confidence and ability to cope with changes in global competition. With spirit and spirit, the Chinese brand is crowned with glory.
