From December 9th to 12th, the 2021 Guangzhou Design Week once again ignited the design industry. As the largest "design + material selection" expo in China with the largest number of participants, the widest influence, and the highest degree of internationalization, Guangzhou Design Week has always played an important leading role in the designer circle and related industry links. The appearance of "Samit Tiles" during the exhibition also brought a variety of creative possibilities of "Design x Tiles" to the design industry. The playful theme scenes and forum activities demonstrated the "Samit Tiles" " "Trendy brand" style.
Special exhibition area, especially close
"Samit Tiles" takes "trendy life trends" as the starting point to create the "Special Love" Design Pavilion at the Guangzhou Design Week, focusing on the trendy lifestyle of young people in the new digital era, "e-sports youth" and "rest house" "The four theme scene spaces of "Running Living Room" and "Cat Planet" integrate forward-looking and unique new design products to build emotional resonance with new consumer groups.
The young generation who love burning, nature, dazzling and cute pets can also find corresponding suitable products in the main exhibition area of "Samit Tiles" scene. E-sports fanatics can flex their muscles in a space full of technology; naturalists can temporarily unload their "burdens" in an authentic and tranquil space; fitness experts can work in a space that combines functional equipment and aesthetics. Complete the ideal fitness experience; parents of "furry children" can also have fun with their cute pets in an intimate and friendly space.
Design should not be about the designer's "self-satisfaction" from above, but more about the idea of putting oneself in others' shoes and the humanistic care "in the name of love". Existing because of "special love", designing new ideals for a better life“Proposal".
Special joint name, special appearance
During the same period of Guangzhou Design Week, "Samit Tiles" also actively explores the possibilities of artistic trend design across circles. The two theme curatorial spaces of "E-Sports Youth" and "Small House" are based on the "BKA Big Kids Post-Dimension Trend" initiated by Shao Weiyan, an Asian genius designer, founder of Zhumu Fanggong Design Laboratory, and director of DRD Design Institute. Special Exhibition".
"E-Sports Youth" focuses on the "cross-border between traditional living space and new social entertainment methods" to explore contemporary young people's enthusiastic interest in e-Sports games and their future living space The change of form; "Small House" focuses on "the new solitary lifestyle of the next generation". "Lonely but not alone" has become a new living state. How will the young generation who like to be alone and love social coexist between personal private space and public space? Its distribution has become a proposition for designers to explore.
Special new products, specially released
Based on in-depth research on new consumer groups, "Samit Tile" and Mr. Shao Weiyan released a joint new product series on the morning of December 10. At the ""Special Love·Tide" - Samit x Shao Weiyan post-dimensional theme new product launch conference", Mr. Shao Weiyan and Mr. Zhao Zhibin, Marketing Director of Samit Ceramics, President of New Pearl Design Institute and Vice President of Asia-Pacific Space Designers Alliance President Ms. Li Ying attended and delivered a keynote speech.
At the press conference, Mr. Zhao Zhibin, Marketing Director of Samit Ceramics, as the representative of the organizer, said in his speech that Samit has always regarded design and quality as the key to brand development strategy. key elements, but alsoPay special attention to the needs iteration and trendy gameplay of contemporary young people. The new generation of consumers has more distinct personality propositions, and their behavior and consumption propositions are equally unique and even flamboyant. They expect brands to understand themselves and their needs, and only brands that can interact and communicate with the new generation are likely to maintain a firm foothold in future trends and even find a second growth curve. This dual exhibition at Guangzhou Design Week is Samit’s positive response to new consumer demands and new market patterns. These changes have combined to form a major trend, which is believed to have a huge and profound impact on home building materials companies and design development trends in the future.
Ms. Li Ying gave a speech on the theme of "Advanced Logic of Material Selection in the New Era" and discussed the underlying logic of current home consumption and the exploration direction of research and development of building ceramic products. Combined with market big data research, it can be found that the core demand for home consumption lies in personalization, and "differentiation" has also become the core competitiveness of products. Based on the three dimensions of productivity, product power, and service power, Li Ying analyzed that the underlying logic can actually be broken down into three major directions of innovation and upgrading. The first is excellent quality, the second is innovation in design, and the third is delivery in place; the group invests resources to build a systematic service system, explores the "product + service + digital" operating model, and collaborates and empowers brand partners to upgrade their business services. , forming a "delivery +" industry ecological layout. Relying on the comprehensive competitiveness formed by the trinity of "product strength + productivity + service strength", Samit and New Pearl Group will continue to explore more innovative possibilities for the future and realize the upgrade from "selling products" to "selling space" !
Mr. Shao Weiyan used "post-dimensional trend IP" as the starting point to personally explain the creative thinking and design concepts of this joint new product, and shared the "new life" swept by the technological trends of the 21st century. The deconstruction and reconstruction of "method". "The process of generations affects people's thinking, thereby creating new ways of life. This will also push back the change of design trends and product innovation. Therefore, to a certain extent, keeping pace with the times and changing in response to the times will become a business The mission and foundation of life. The empowerment of industry by design is more about the help of design innovation in corporate growth and industry development." Shao Weiyan said in his speech, "In this joint planning with Samit, we also I hope to use the 'dining room + study room + audio-visual room + entertainmentThe space design of "Jian" conveys a young attitude of "playing with things and having ambitions", exploring inward and living out oneself! ”
Afterwards, Mr. Shao Weiyan, Ms. Li Ying, Mr. Chen Fujun and other leaders and guests took the stage to release new jointly themed products. Taking "post-dimensional" as creative inspiration, he designed a BKA-themed co-branded model for Samit. After more than half a year of in-depth consideration and fine polishing, he finally presented a representative "new species" - the industry's first interactive creation. rock slab.
Mr. Shao Weiyan, Ms. Li Ying, Mr. Zhao Zhibin and other leaders and guests took the stage to jointly release new joint-themed products. The release of this series of new products demonstrates the breakthrough of the new force of "trendy" culture in the home furnishing field, and also means the beginning of a new era of products in the building ceramics industry! Behind it also reflects Samit's forge ahead and unremitting pursuit of product innovation. Perfection is never-ending, and Samit is also willing to continue to pursue this love for design!
New generation, new dimension, new consumption, the wave is coming! "Samit Tiles" continues to optimize products, enhance spatial experience, and build communication links with consumers in multiple dimensions such as functionality, emotion, and aesthetics. In the name of "Special Love", through design, we project a more artistic, contemporary and higher-quality experience into the new lifestyle!
