On February 20, the 2022 Oceano Dealer Strategy Summit - Southwest Region, with the theme of "Dare to be the first, take the lead, and work together to make leaps and bounds" was grandly held in Chongqing. ! Mr. Li Zhihua, general manager of Oceano Sales and Operation Management Center, Mr. He Chao, assistant to the general manager of sales and operation management center, Mr. Wu Shuwei, director of Southwest Region, Ms. Du Yuanqiu, director of marketing planning department, Mr. Deng Zhongxi, manager of the assembly department of sales and operation management center, Many leaders including Mr. Pang Yangbiao, manager of the display design department of the Brand Operation Management Center, and more than 100 dealers from southwest China attended the meeting.
The conference begins with the awards ceremony. In the passionate music, we convey the power of role models and jointly commend outstanding dealers. Looking back on 2021, they have accompanied the Oceano family all the way, bravely setting the trend, and constantly making progress. Together they have become role models for us to learn from, and they are also the most indestructible arms of Oceano!
At the conference, Mr. Wu Zhixiong, the director and president of Diou Home Furnishings and the chairman of Oceano, had a unique communication and exchange with the participating dealers. Through video, Mr. Wu Zhixiong conveyed his ideas to dealers, proposing to unswervingly follow the road of brand development, unswervingly make dealer channels bigger and stronger, strengthen product-based brand building, and quickly and clearly Product brand development strategy, implement a new corporate culture, create a new team with ideals, dare to work hard, be responsible, fast and efficient, and establish a real feedback mechanism of "building people's hearts and listening to public opinions" to serve dealers and further promote European Shennuo develops with high quality.
After listening to the chairman's "heartfelt words", outstanding dealer representatives also came to the stage to share their opinions and experiences. This sharing session includes: "Terminal Store Display" and "Project Sales Direction" from Chongqing Oceano family; "Design Channel Explanation" from Guiyang Oceano family; "Docking and Cooperation with Decoration Companies"; and "Large Slab Sales Cases" shared by Chengdu Oceano family members.
Through this conference, we will use our excellent experience from multiple dimensions such as retail, engineering, channels, and assembly to help more dealers upgrade their value and channels. Scale and value will go hand in hand, and develop from single retail to multi-channel all-round development, leading to Ignite the market explosion point, take a new look, and achieve new results.
The conference entered the stage of leadership empowerment. The first opening was the "2022 Terminal Empowerment Plan" presented by Ms. Du Yuanqiu, Director of Oceano's Marketing Planning Department. We looked back at the promotion of regional channel activities in 2021 from large-scale activities such as big-name openings, celebrity + openings, design new youth, and renovation operations.
Subsequently, the 2022 terminal empowerment plan was elaborated on in three directions: node activity arrangements, activity customization assistance, and channel planning strategies, and proposed "unified legion operations: dedicated personnel and dedicated areas, unified output publicity standards, unified output operation standards, unified output training materials” work philosophy.
Then Mr. Pang Yangbiao, manager of the display design department of Oceano Brand Operation Management Center, gave a detailed explanation on the issue of product competitiveness. In 2022, Oceano will launch competitive main products to keep up with market trends, help dealers seize the terminal market, and improve dealers' operational capabilities. In addition, in terms of store display, Oceano has also developed a new generation of display standards, changing from displaying single tile elements to displaying the entire space, creating an elegant space with cultural style, attracting customers to come and explore, and increasing the overall sales of the store. capabilities, laying the foundation for Oceano to become a leading brand in the local market.
Finally, Mr. Deng Zhongxi, manager of the assembly department of Oceano Sales Operation Management Center, explained the assembly channels in 2022. Starting from the current status and trends of the assembly channel, we point out the current problems of dealers in assembly. Changsha Oceano Assembly is used as a case study to explain the direction and strategy for the assembly channel, helping terminals quickly seize market opportunities and realizeA new breakthrough in the packaging channel.
The military flag was flying, and the conference entered a new climax. Under the leadership of Mr. Wu Shuwei, Director of the Southwest Region, the managers of the Southwest sales regions and the dealers jointly accepted the "Military Flag" awarded by Mr. Li Zhihua of the Sales Operation Management Center and witnessed the oath-taking ceremony to complete the 2022 sales tasks. We will strive to achieve the goals and tasks every quarter and every year, and strive to achieve the work goal of "dare to be the first to do hard work and work together to make leaps and bounds" in 2022, ignite market hot spots, quickly seize market opportunities, and achieve new breakthroughs.
At the end of the meeting, Mr. Li Zhihua, general manager of Oceano Sales Operations Management Center, gave a summary and empowerment. In 2022, Oceano will face the fire, face the difficulties, respond quickly and strike accurately. Comprehensively implement regional alliances, fully promote the large tooling platform strategy, efficiently implement marketing strategies, concentrate on superior energy and high-quality resources, conduct careful research, carefully deploy, fully empower terminals, provide guarantee for terminals to achieve full category and omni-channel development, and will continue to do so. Solve various problems encountered by the terminal in its business development and achieve exponential growth in performance.
"Don't stop chasing the wind and the moon. There are spring mountains everywhere." In 2022, to face the challenges of the uncertainties of the times and the market, Oceano people will use full spirit to appearance, positive working status, and high-spirited work attitude to meet new opportunities and challenges in 2022! As a manufacturer, we will forge ahead and achieve greater success in 2022, reach new heights, and write a new chapter.
