On March 21, 2022, a new first-line brand seminar in the ceramic industry with the theme of "Creating the Era and Seeing the Future" hosted by Tao Yuanshuai was grandly held on the third floor of the headquarters base theater.
This seminar invited senior media figures in the industry, Dr. Yin Hong, Lao Niu, as well as China Ceramics Network, Ceramic Information, Taocheng News, Tencent Home, Intelligent Manufacturing Alliance, Ceramics Representatives from mainstream media in the information, building materials world, Chinese Designer Network and other industries participated. Tao Yuanshuai Chairman Zeng Junhong, brand general manager Lai Gerong, Haoshuai Business School chief tutor Lin Guangyun, marketing director Zhang Huazhao and other leaders attended this seminar to discuss The development direction of "new first-line" brands in the ceramic industry!
On the "New Frontline"·Exploring the Direction
Zeng Junhong, chairman of Tao Yuanshuai, said that the "new first-line" brand concept he first proposed mainly covers the following characteristics: 1) New first-line brands must be brands that can directly reach consumers and be recognized by consumers; 2) A brand with differentiated innovation; 3) a low-carbon brand whose product research and development direction is committed to replacing non-renewable resource materials; 4) a brand that uses ingenuity to make products.
Regarding the concept of "new first-line" brand, industry media celebrities and Tao Yuanshuai brand general manager Lai Gerong expressed their views and opinions.
Strategic signing and development
Based on the needs of brand development, the Tao Yuanshuai brand has been constantly vocal in recent years. Since joining hands with international superstar Donnie Yen in 2019, it has frequently visited airports, outdoor anti-aircraft guns, etc., and has continuously enhanced the brand's influence and popularity through mass media.
On March 21, Tao Yuanshuai reached a strategic cooperation with the Voice of Economics. Next, they will join hands with the Central People's Broadcasting Station to use the domestic first sound frequency "Voice of China" to broadcast to consumers across the country the stories of Tao Yuanshuai, a major brand. The strongest sound.
At the same time, Tao Yuanshuai signed a contract with Yingshanhong Media, and once again joined hands with international superstar Donnie Yen to start a new process of brand strategy in 2022, gather brand potential, and convey to consumers the brand concept of "I choose Tao Yuanshuai for ceramic tiles"!
The convening of this seminar is a collision of ideas between Tao Yuanshuai and industry media celebrities to jointly discuss the development direction of the "new first-line" brand, which will help to promote the upward trend. The brand development in the ceramic industry also shows Tao Yuanshuai's determination and efforts to move forward steadily!
