In recent years, with the accelerated realization of the Matthew Effect, the situation of "the strong will always be strong and the weak will always be weak" in the ceramic industry has become more and more intense. On the one hand, many ceramic companies are on the verge of bankruptcy. In March this year alone, four companies announced bankruptcy liquidation announcements; on the other hand, many leading companies have entered a stage of rapid development and are constantly expanding their development scale. One of the most significant manifestations is the investment Build or purchase a new headquarters building.
Total investment 600 million
Jianyi’s major projects unveiled
On February 10, the "Guangdong Jianyi (Group) Ceramics Co., Ltd. Headquarters Building Project" passed the filing approval. Its filing information shows that the project has a total investment of 600 million yuan, an area of 11,663.61 square meters, and a total construction area of about 44,000 square meters. It mainly includes 2 office buildings, a large basement, with a maximum of 20 floors above ground and two floors underground. .
The project mainly provides offices, product display, research and development, information center and other functions for enterprises. The start and end period is from June 1, 2022 to December 1, 2024, and the construction time is expected to be as long as two and a half years.
As early as the end of 2021, Jian Yi won a commercial land in Zhangcha, Chancheng, Foshan at a reserve price of 112.58 million yuan. The land is sold through online listing, with a starting price of 112.58 million yuan. The winner will be determined based on the principle of the highest bidder. According to the auction requirements, bidders must purchase with their own funds and must pay a deposit of RMB 22.52 million before bidding.
Relying on the superior geographical location, good business environment, and advanced manufacturing cluster, Jianyi's development momentum is getting stronger and stronger. As one of the best industrial projects in Chancheng District in recent years, the "Jianyi Group Headquarters Project" plans to drive a total investment of approximately 1.5 billion yuan. Upon completion, it will further promote the high-quality economy of the headquarters economic cluster along Jihua Road in Foshan. develop.
In addition to Jian Yi, Mona Lisa and Oceano have also spent huge sums of money to build new headquarters buildings in recent years.
Mona Lisa Group
308 million yuan to purchase a new office building
Monalisa Group's previous announcement showed that on December 26, 2019, it signed a "Purchase and Leasing Intention Agreement" with Foshan Shunde District Poly Real Estate Co., Ltd., stipulating that the company and its wholly-owned subsidiaries planned to use their own funds to Purchased from Foshan Shunde Poly Real Estate all the shops on the first floor of Building 2 of Poly Business Center in Lecong, Shunde, Foshan, all the offices on floors 2-10, 12-21 and some underground parking spaces. The total area purchased is expected to be approximately 26,842.42 square meters. The transaction The total price is approximately RMB 307.733 million. The office building on the 23rd to 30th floors (a total of 8 floors) of Building 2 of Poly Business Center is also leased, with a lease area of approximately 11,178.48 square meters and a ten-year lease term.
On February 27, 2021, the smart home center decoration project of Mona Lisa’s new headquarters building officially started. Mona Lisa Smart Home is a new subsidiary of the company, its main business is the technology development and sales of ceramic products. Between 2020 and 2021, Mona Lisa purchased and obtained real estate certificates for a total of 278 properties in Building 2 of Poly Business Center.
Mona Lisa stated that this purchase is to adapt to the company's overall business and strategic development, to expand new business areas, to meet the needs of new products and new technology research and development and application display, training, conference affairs, and to enhance the company's brand image and popularity. Comprehensive demand from many aspects, especially large-size ceramic tiles, ceramic large slabs, ceramic thin slabs, super stone slates, slate home furnishings and other new products and new technologies have higher requirements for exhibition venues; at the same time, the location conditions of this commercial building Superior, it is conducive to attracting high-end talents, promoting the development of the company's sales business, and enhancing the company's overall value.
Oceano Headquarters Diou Building
Now entering the final stage
As early as 2018, Diou Home Furnishing invested 450 million yuan in the construction of the "Diou Home Furnishing Building Project", and the headquarters of its subsidiary Oceano will also move in. ShouldThe project is located on Wugang Road, Zhangcha Street, covering an area of 17.44 acres, with a total construction area of 95,082 square meters. It is equipped with a 30-story community supporting commercial annex building. After it is put into use, it will generate local annual tax revenue of more than 100 million yuan and drive 3,000- 4,000 jobs.
On December 8, 2020, the main structure of the Diou Home Building project was officially capped. The building is currently in the final stages and is expected to be delivered within this year. In addition to serving as the headquarters of Diou Home and Oceano, Diou Home Building will also plan to introduce a number of well-known domestic and foreign ceramic and sanitary ware companies to build a corporate headquarters complex integrating business office buildings and community-type supporting businesses.
It is reported that the project is located in the Chanxi area, with Tongji Road and Jihua Road subway stations within 2 kilometers, and close to commercial centers such as Creative Industrial Park and Wangfujing. In addition, the Creative Industrial Park Station of Foshan Metro Line 4 will be completed within 1 kilometer of the project, with convenient transportation and excellent location conditions. After the project is completed, it is planned to interact with the Foshan Creative Industrial Park and create a characteristic industrial neighborhood in the central city of Foshan.
Why do industry giants invest in building headquarters?
Although the leading ceramic companies have different goals for expanding their office footprint, it is still difficult to hide that their need to rapidly improve performance in recent years has prompted them to continue to expand.
In 2020, Mona Lisa achieved total operating income of 4.86 billion yuan, a year-on-year increase of 27.86%, and net profit attributable to shareholders of listed companies was 570 million yuan, a year-on-year increase of 30.89%. Mona Lisa's total revenue in the first three quarters of 2021 reached 4.927 billion yuan, a year-on-year increase of 47.69%; the net profit attributable to shareholders of listed companies was 417 million yuan, a year-on-year increase of 10.07%. The net profit attributable to shareholders of the listed company, excluding non-recurring gains and losses, was 402 million yuan.
In 2020, Diou Home Furnishing achieved total operating income of 5.64 billion yuan, a year-on-year increase of 1.2%; net profit attributable to the parent company was 570 million yuan, a year-on-year increase of 0.1%. The revenue from the Diou Home Ceramic Wall and Floor Tile segment was mainly generated by Oceano’s operations. During the reporting period, the total revenue from the Diou Home Ceramic Wall and Floor Tile segment was nearly 5 billion yuan, accounting for 88.44% of the total operating income, a year-on-year increase of 0.36%; the annual industrial tiles Sales volume was 128 million square meters, a year-on-year decrease of 0.49%, and inventory was 19.2 million square meters, a year-on-year increase of 23.03%.
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As total revenue continues to increase, the scale of enterprise development is also gradually expanding. How to accommodate more talents and improve corresponding facilities?become a top priority issue for development.
According to analysis by industry professionals, leading companies improve overall management efficiency through centralized offices, reduce the company's rental costs, further optimize resource allocation, and provide strong support for the company's rapid business development in the future and the improvement of scientific research and innovation capabilities, and Further enhance comprehensive competitiveness and promote sustainable development in the future. In addition, by buying land and building, ceramic enterprises can not only use it for themselves, but also enjoy the dividends of real estate appreciation. Why not?
Some experts also pointed out that the preferential conditions of local governments are also an important reason. In order to attract high-quality enterprises to settle down, some local governments have launched a number of preferential policies. For example, Wuhan issued the "About the Issuance of Wuhan City's "On Accelerating the High-quality Development of the Headquarters Economy" "Notice on Policies and Measures" provides enterprises with a settlement reward of 40 million yuan, which will greatly reduce their investment and construction costs. According to Greg LeRoy, executive director of the nonprofit Good Jobs First, Amazon's second headquarters project could net the company more than $1 billion in incentives. The same is true for the headquarters investment and construction projects of ceramic companies.
