#Introduction
/ Introduction
On July 6, the opening ceremony and brand launch ceremony of the "This is the Direction" Directional Home Aesthetics Museum was held grandly at the Directional Home Furnishing Headquarters of China Ceramics Headquarters in Foshan, China. This event has attracted great attention from leaders from all walks of life. Government leaders, association guests, experts and scholars, and famous designer guests were invited to the site: Liang Weiming, Chairman of Xiangfang Enterprise, Qin Zhanxue, President of China Building Materials Circulation Association, and Managing Director of Xiangfang Enterprise Liu Liyan, Ma Weiwei, dean of China Construction Design and Research Institute and Environmental Art Design Research Institute, Chen Huan, president of Guangdong Ceramics Association, Yin Hong, secretary-general of Foshan Ceramics Industry Association, senior interior architect and senior engineer, China Building Decoration Association Materials Application Branch Han Jufeng, vice president and deputy secretary-general of the Design Committee of the China Interior Decoration Association, Liang Hongyu, secretary-general of the Material Application Branch of the China Building Decoration Association, Li Zuoqi, vice president of the executive committee of the China Building Materials Circulation Association and chairman of the Ceramic Bathroom Distributors Committee/President of China Ceramic Home Network, Liu Yong, Secretary-General of China Building and Sanitary Ceramics Association and Circulation Association, Chen Zhenguang, Vice President of Guangdong Ceramics Association, Tang Jieming, Assistant President of Foshan China Ceramic City Group/General Manager of China (Foshan) Ceramics Headquarters, Vice Chairman of the Interior Design Branch of the Architectural Society of China, Foshan Xie Zhiming, President of the Municipal Environmental Association, Chen Qinxian, Vice President of the China Building Materials Circulation Association, and Hu Haijun, General Manager of the Directional Home Brand, attended to congratulate and witness the grand opening of the Directional Home Aesthetics Museum and move towards a higher and further new journey!
#新生
/ Opening Ceremony
/ Regeneration
In order to meet the diverse and personalized home life needs of modern residents, Farsight has our own unique style since its launch, helping to promote the development of diversified application of materials and giving full play to the inherent charm of the originality and practicality of materials. . Today, everyone is eagerly awaiting the launch of the world. The Direction Home Aesthetics Museum, designed by the Spanish minimalist design master Francesc, presents and talks about the infinite possibilities of material application in the form of architecture. It is undoubtedly the opening of this exhibition. The biggest highlight of the ceremony will also be a useful weapon for the steady development of the home furnishing market.
Liang Weiming, Chairman of Xiangxiang Enterprises, delivered a speech
In his speech, the chairman of Directional Enterprise expressed his confidence and determination to promote the unlimited future development of Directional Home Furnishing: The vigorous development of the times has created continuously upgraded architectural forms and consumer demands. Facing the opportunities of the times, we launched Directional Home Furnishing and chose Take advantage of the situation. We are committed to building Directional Home Furnishing into a design-driven brand, taking high-end customization of the whole house as the design point, creating a new highland for the development of the home furnishing sector, and creating new strength, a new starting point, and a new track for the company to compete for the market. However, hard work , be content with yourself. While delivering new vitality to the industry, we also send out the voice of "this is the direction" to China and even the world!
Qin Zhanxue, President of China Building Materials Circulation Association, delivered a speech
Ma Weiwei, President of China Construction Design Institute and Environmental Art Design Institute Speech
Chen Huan, President of Guangdong Ceramics Association, delivers a speech
Yin Hong, Secretary General of Foshan Ceramics Industry Association, delivered a speech< /span>
Xie Zhiming, Vice Chairman of the Interior Design Branch of the Architectural Society of China and President of Foshan Environmental Association, delivered a speech
Assistant to the President of Foshan China Ceramic City Group/General Manager of China (Foshan) Ceramics Headquarters Manager Tang Jieming delivered a speech
Subsequently, Mr. Qin Zhanxue, President of China Building Materials Circulation Association, Ma Weiwei, President of China Construction Design Institute and Environmental Art Design Institute, Chen Huan, President of Guangdong Ceramics Association, Yin Hong, Secretary-General of Foshan Ceramics Industry Association, China Xie Zhiming, Vice Chairman of the Interior Design Branch of the Architectural Society and President of Foshan Environmental Association, and Tang Jieming, Assistant to the President of Foshan China Ceramic City Group/General Manager of China (Foshan) Ceramics Headquarters, took the stage to deliver speeches. Each leader expressed their views on the future home market from different dimensions. We made a macro analysis of the development trends, and from the perspective of the current market, analyzed the development situation of the big home furnishing era, made reflections, comments and development suggestions on the current situation of the industry, and affirmed the role of Directional Home Furnishing in the road of corporate operation and construction of design materials. The direction you insist on is correct.
Ribbon-cutting ceremony for the opening ceremony of Direction Home Aesthetics Museum
# spotlight
/ Designer Salon
/ Focus
This designer salon invited Spanish designer Francesc Rifé and his team, Zhang Jianwu, founder and design director of Wushang Space Design Agency, and Zheng Zhanhong, design director of ESD Yuwen Space Design Co., Ltd. , Li Cong, founder of Lizao Architecture, Ruikun International-Chief Designer of Zhengfang Liangxing Design/Heshanji United CreationFounder Xu Qingliang, founder of Shuohan Innovation/director of the Interior Design Branch of the Architectural Society of China Yang Mingbin, executive chairman (moderator) Pu Yingchao of the Interior Design Committee of the China Construction Association, founder of the Xi'an Young Designers Club/initiator of the Western Design Alliance Wang Xuefeng, Yu Ying, deputy secretary-general of Interior Design Committee of China Construction Association/Founder of Jiangnan Famous Teachers & Design Jiangnan, Li Zhaohui, founder of Ganpo Design Alliance, Kong Xinmin, editor-in-chief of "ID+C Magazine" magazine, deputy secretary of Interior Design Committee of China Construction Association Chairman Chen Rongrong, founder of Daohe Design Agency Brand/Founder and Co-Director of Fujian Qixin Design Kaohsiung, Chairman and Secretary-General of China Construction Association Interior Design Committee Guo Xin and General Manager of Xiangfang Home Brand/Vice Chairman of China Construction Association Interior Design Committee Hu Haijun Many outstanding designers and guests participated.
Designer salon scene
Under the influence of globalization, products and aesthetics around the world are gradually converging. We will see that on the one hand, Western ceramic culture is learning from China, and on the other hand, Chinese ceramic culture is also introducing some Western elements. Francesc Rifé formally integrates Chinese and Western cultures to create the Oriental Home Aesthetics Museum, creating a diverse and inclusive space. During the live online communication and sharing by Spanish designer Francesc Rifé and his team, Francesc Rifé also mentioned many times that in terms of the design concept and understanding of design of the Oriental Home Aesthetics Museum, he believes that interior design is a very complex task. In the design, we will use different types of materials with different textures and textures. The purpose is to make the material not just a decorative material, but to help us create a better space and experience. The sense is to use high-quality materials and a minimalist approach through a balanced horizontal and vertical line scheme to wrap the home in a warm and intimate environment, giving people a high-quality and timeless feeling.
Spanish designer Francesc Rifé and his team live online sharing
In the exchange forum session, outstanding designers focused on [Materials andSharing on the theme of "Spatial Order", and discussing "the relationship between materials and design, the changes between ten years ago and now; is the designer's use of materials a radical approach to realizing the work, or is it to maintain the restoration of the essence of materials and textures?" Texture, etc.; Francesc’s understanding of materials and design, what reference value does it have for us to re-understand materials and design?” They all expressed their views and opinions on such issues, starting a design “journey” of collision of ideas.
Designer Forum (1)< /p>
Designer Forum (2)< /p>
As a home designer in the new era, Farsight Home hopes to integrate and innovate to design and build environmental art that meets people’s lifestyles and psychological and emotional needs today. Today, Farsight Home officially announced that Mr. Zhang Jianwu will serve as Farsight’s director. Brand creative consultants, joining forces is a faster way to reach your goals!
#Light&Shadow
/ Brand private dinner
/ Light&Shadow
The dinner kicked off with speeches by Mr. Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, and Mr. Liang Weiming, chairman of Xiangfang Enterprise.
Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, delivered a speech at the dinner
Director Liang Weiming’s dinner speech
Toast Ceremony
With the official opening of the dinner, Hu Haijun, general manager of Farsight Home Brand, launched the official launch of the "Farsight" brand. Based on the ceramic industry and moving towards the customization industry, Directional Home Furnishing is going to adopt a brand new model. In the new model, Directional Home will not use the traditional ceramics flow-centered model to operate. We will build the products of Directional Home based on the movement of the future living space and by thinking about how to build a perfect delivery space. Structural system: a core color system that can adapt to various spaces; a complete size system that can meet the construction of different scenes; and a complete process system to give materials a better texture. The direction of the home we want to create is to move towards the direction of a large home, starting from customization thinking and returning to the structured application of materials, thereby giving the space the possibility of unlimited combinations.
Hu Haijun, general manager of Farsight Home Brand, ""Farsight Direction" Brand Release"
"ID+C Magazine", sponsored by Nanjing Forestry University and Jiangsu Architectural Decoration Design Institute, is the journal of the Interior Design Branch of the Architectural Society of China. It publishes reports, special topics, information, and materials related to interior design and decoration. It introduces craftsmanship and other aspects, and analyzes it with a large number of interior design and decoration cases and real-life pictures, which has considerable reference value and use value. Becoming a governing unit of "ID+C Magazine" is an important step for Direction Home to enter the professional design field!
Kong Xinmin, the editor-in-chief of "ID+C Magazine", awarded the director plaque to Direction Home
In order to further deepen cooperation and exchanges with outstanding designers, a ceremony was held at the dinner party to award the Direction Home Product Experience Officer. Starting from user thinking, we firmly believe that when creating a product in a new field or further optimizing the efficiency and experience of the product, it is inseparable from the feedback of actual users and professionals. Through in-depth exchanges with designers, we have an in-depth understanding of One of the most effective ways for users.
Direction Home Product Experience Officer Awarding Ceremony
Technology and art are connected without being constrained by form or boundaries. The Farsight direction uses an imaginary space of light and shadow to carry the infinite pursuit of design and art.
This dinner uses holographic projection technology with a sense of technology. On the clear and elegant dining table, in the shadow of the flowing trees, accompanied by the slow flow of movement, a vivid interpretation of the three-act "making" dream drama unique to Farsight is performed. . From the [Deep Sea Secret Realm] that explores the infinite possibilities of creativity, it presents the directional [Life and Art], vitality and unlimited development space; from the [Wild Jungle] that grows infinitely from the beginning, it presents a new "grown-up" directional home brand, with The vigorous vitality, freedom, creation and breakthrough; from the [Artistic Rhapsody] that expresses a bold and unrestrained lifestyle, it presents the direction of home association without boundaries, expressing the choice of various lifestyles and the new direction of constant pursuit.
#rise
/ Rise up
In the future, we will adhere to the core concept of being driven by design, extend the boundaries of cognition, explore new construction methods, and provide customers with strong implementation capabilities and unremitting pursuit of craftsmanship.Provide forward-looking creative solutions.
A new journey has begun, and Farsight will be with you all the way!
