Author I Wang Li
Cultural Director of Mona Lisa Group
Foshan is a big manufacturing city with countless companies, large and small, like stars in the sky. In Foshan, the most popular title is not "handsome boy" but "boss". However, with the market downturn and changes in supply and demand, the days of the "boss" have long since faded.
From May to June, Foshan Chancheng District Market Supervision and Administration Bureau released two batches of lists of "enterprises to be delisted". The first batch included 16,309 companies, including 369 ceramic companies; 11,619 companies were approved, including 436 ceramic and sanitary ware companies. These companies have been delisted either because their marketing licenses have been revoked, or because they have been operating abnormally for two years without going through liquidation and deregistration.
In Chancheng District alone, more than 27,000 companies were delisted twice within two months, including 805 ceramic and sanitary ware companies, including ceramic tiles, sanitary ware, colored glazes, and ceramic equipment. and other companies. The number is deplorable.
I believe that the birth of every company has a wonderful beginning, and carries the dream of many people to be a "boss". I hope that the company will one day become bigger and stronger, going nationwide, and even to the world. However, the cruel reality has shattered countless people’s dreams of being a “boss”.
When taking stock of these delisted ceramic companies, most of them are registered in core urban areas such as Shiwan, Nanzhuang, Lanshi, and Zhangcha. Lifting the veil of these delisted companies, their business operations and registration purposes mainly include the following:
First, ceramic production enterprises and OEM companies in other production areas are located in Foshan Registered company.
In order to facilitate the labeling of "Foshan Ceramics" on their products, brands and packaging boxes, the most common way for these companies is to register a company in Foshan so that their products can be labeled "Foshan Ceramics". The products are sold under the name "Foshan Ceramics". During the peak period, almost all ceramic companies in major production areas across the country had ceramic companies registered in Foshan, which is why Foshan ceramics can be seen everywhere in the market.
The second is the company registered by the speculator.
Foshan ceramics industry has long had a large number of speculators, some full-time and some part-time. They have extensive information, well-connected channels, and sufficient supply of goods. What kind of products and what kind of goods are available? The prices are all clear, and as long as there is an order, anything can be done. In order to facilitate the speculation, I have to register a ceramics company like this.
The third is trading service companies.
A large number of trading companies in overseas markets rely on the strong influence of Foshan Ceramics to obtain orders, so they need to establish a presence in Foshan Ceramics.Register a ceramics company in Shanshan. Of course, there are also companies of other natures, such as companies that choose to start their own businesses in Foshan, e-commerce companies, subsidiaries of large enterprises and some of their businesses, intermediary companies, etc.
Such a large-scale delisting of a company should be rare across the country. This shows that the relevant market regulatory authorities have recognized the adverse impact of such abnormally operating zombie companies on the local business environment, and have begun to strengthen supervision of market entities to standardize and purify the market.
The reason for the first batch of delisted companies is that “market entities have had their business licenses revoked for more than 3 years and have not made announcements for the liquidation group filing or have not applied for deregistration”; the second batch of companies were delisted. The reason for delisting the company is that "the market entity is in operation (open for business), has been included in the list of abnormal operations for failing to publish the annual report within the prescribed time limit or has been marked as operating abnormally for two years, and has not filed a tax return in the past two years. of".
No matter what the reason is, it means that these companies have problems and it is difficult to continue operating. After the production capacity of "Foshan Ceramics" shrank, it ushered in a major shrinkage of market entities for the first time, which will bring about a major cleaning of the entire industry chain and industrial clusters. This is the inevitable result of industrial adjustment and high-quality development.
Whether it is a local economy or an industry, usually the more companies there are, the more active the market is and the more value is created. But a company cannot just open and not close. As companies are born, companies will die. This is the natural law of market operation. I just didn't expect that with the economic downturn, so many companies had already existed in name only, and in the end they had no choice but to accept being delisted.
However, even though so many companies have been delisted, it is only the tip of the iceberg. As far as the ceramic industry is concerned, the number of ceramic companies, seed roasting companies, OEM companies, trading companies, etc. registered by foreign companies is still very large, and it has not changed the fact that ceramic products produced in other production areas are sold under the name "Foshan Ceramics" the fundamental pattern. "Foshan Ceramics, one fake will be punished ten" is still a powerful trump card for manufacturers in the terminal market competition.
“Foshan Ceramics” is a golden brand with strong market influence. Consumers believe in "Foshan Ceramics", which provides more market opportunities for a large number of ceramic companies registered in Foshan. In the past two years, business has been slow and the market has been sluggish. Some Foshan ceramic companies have specifically started a brand licensing business. No matter where the production is, as long as they are branded and packaged with "Foshan Ceramics", they can be compared with products from other production areas. Selling more and more expensive.
Differentiated product attributes and low-frequency consumption attributes provide a broad living space for a large number of small and micro enterprises in the ceramic industry. Many companies have been fishing in troubled waters and selling dog meat to others all year round. It is hoped that market regulatory authorities at all levels will continue toContinue to strengthen supervision, further rectify the source, clear out market entities, and polish the golden sign of "Foshan Ceramics."
