Porcelain wine has intoxicated China for thousands of years. On June 22, Jingdezhen Langjiu Ceramic Culture and Art Center was officially opened. The center is located in Jingdezhen, the porcelain capital, covering an area of more than 3,000 square meters. It integrates ceramic production, artistic creation, porcelain wine display, and Langjiu tasting. It will help Langjiu integrate and upgrade the beauty of Chinese ceramics and Chinese liquor, and continue to provide consumers with The good life is multiplied.
Using wine as a medium to build a cooperation platform for porcelain and wine integration
At the same time, The materials used for firing pottery bottles are natural and rich in various minerals. During long-term storage, they gradually dissolve into the wine body, increasing the content of trace elements in the wine body and further mellowing and aging the wine body.
It takes time to become a fine wine, and the pottery bottle stores the wine for a long time. "Bottle storage" is an extension of the storage technology of Maoxiang Langjiu. Each pottery bottle is a mobile pottery altar. The pottery bottle stores wine. Full of flavour. Chishui River Left Bank Manor’s wine has been stored in ceramic bottles for many years. It is not only a cultural confidence in the splendid Chinese civilization, but also a quality insistence on improving the quality of wine stored in ceramic bottles. It is also a vivid practice of the beauty of the fusion of porcelain wine.
Create more penetrating Langjiu products to serve consumers’ better lives
Create value in valuable places and work with valuable people Create value, use value to create value. Over the years, Langjiu has continued to polish its art with ingenuity, improving and innovating Chinese ceramic wine bottles, wine sets, and wine vessels from the aspects of artistry, functionality, and practicality, which is exactly what it means to achieve "the ultimate quality, the ultimate brand, and the ultimate taste." ’s determined pursuit.
In order to brew the best wine and make the best porcelain, Langjiu has built the largest high-end ceramic bottle production base in Asia - Huayi Ceramics, to create the best wine storage container for Langjiu. The chain promotes the improvement of quality, brand and taste.
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△Langjiu Huayi Ceramics
In January this year, the 2024 Langjiu Manor Ceramic Art Festival kicked off grandly on the left bank of the Chishui River, with hundreds of masters entering Centenary Langjiu, "Exhibition of Works of Chinese Ceramic Art Masters" opens, with nearly 800 top-quality ceramics on display at Langjiu Manor. Langjiu andThe China Ceramics Industry Association reached a strategic cooperation and established the "Langjiu Ceramic Products Research Center", which was the first of its kind in the liquor industry.
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△Langjiu Manor Ceramic Art Museum
In February this year, Langjiu launched a new ceramics factory construction project next to Longma Winery, which is under construction. It plans to invest 1.5 billion yuan to build the largest ceramics center in the west, injecting new development impetus into the deep integration of ceramics and liquor.
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△Jingdezhen Langjiu Ceramics Culture and Art Center
This time Jingdezhen Langjiu Ceramics Culture and Art Center is officially opened, it will start the integration of "porcelain and wine" A new chapter in development, integrating and upgrading the beauty of Chinese ceramics and Chinese liquor.
Brew the best wine and make the best porcelain. In the future, Langjiu will continue to strengthen cultural exchanges and cooperation with all walks of life. Langjiu is willing to push the integration of wine and ceramics, wine and art, wine and good life to new heights, and bring more and better art to consumers. Works continue to serve consumers' better lives.
