On the afternoon of December 5, 2019, the Unbounded Photography Exhibition Forum, co-organized by Nobel Ceramics, Guangzhou Design Week and China Architectural Decoration Association, was officially launched at Guangzhou Design Week. Design masters shared their design concepts by deconstructing photographic works, bringing a feast of ideas where design, photography and color collide to designers and the audience.
At the scene, Sun Xiaoyong, Secretary General of the Culture and Science and Technology Committee of the China Building Decoration Association, Liang Hongyu, Secretary General of the Material Application Branch of the China Building Decoration Association, Zhou Guoyue, Executive Vice President of Nobel Ceramics, Vice President of the China Press Photography Society/CEO of "Aurora Vision" /Co-founder Wang Jingchun, famous photographer/Hasselblad master Xie Mo, Chairman and Dean of Beijing Overseas Chinese Decoration Engineering Design Institute/Chairman of the Design Committee of China Architectural Decoration Association Han Jufeng, Heshi Design founder Zhang Yu, China Academy of Art Dean of the Landscape and Public Art Research Institute of Landscape Architectural Design Research Institute/Chief Architect of China Academy of Art Landscape Architectural Design Research Institute/Founder of Chen Jihua Art Design Institute Chen Jihua, Vice President of Beijing Qingshang Architectural Design Institute Li Huaisheng, Guangzhou Damu Many designers represented by Liang Yongbiao, chairman of Senjie Decoration Design, Shi Bowen, founder of Shanghai Yuzheng Design, and Mr. Gao Jixiang, director of Inner Mongolia Dongkai Decoration Design, participated in the event.
Unbounded photography, the original intention is still there
Sun Xiaoyong, secretary-general of the Culture and Technology Committee of the China Architectural Decoration Association, said in his speech that the original intention of the Unbounded Photography Exhibition was to show the status of designers in life and outside of design. It can be seen from the photographic works displayed in the photography exhibition that designers not only have design in their lives, they also do a lot of research on life, color, and photography. Discovering what designers look like in their lives and looking for their design concepts from photography is the meaning of this event.
Sun Xiaoyong, Secretary General of the Culture and Technology Committee of China Building Decoration Association
Zhou Guoyue, executive vice president of Nobel Ceramics, also said in his speech that successful companies need to lead the entire industry, and great companies should create new things and new models in the entire industry development process. Nobel hopes that through this unbounded photography exhibition, it will provide designers with a communication platform they really need and contribute a small amount to the promotion of Chinese original design.
Zhou Guoyue, Executive Vice President of Nobel Ceramics
Colorless design crosses borders
At the event site,The host asked sharp questions one after another, and the design experts calmly answered the questions while clearly expressing their design concepts contained in the photography works in simple and easy-to-understand language.
Vice President of China Press Photography Society/CEO/Co-Founder of "Aurora Vision" Wang Jingchun
Teacher Wang Jingchun: "Design is the addition of life, adding some beautiful things to the basis of life; while photography is a kind of subtraction, in order to focus on and freeze the most beautiful things, some content must be discarded. The two are inseparable, and Cause and effect."
Famous photographer/Hasselblad master Xie Mo
Teacher Xie Mo: "Color can be said to be one of the most important elements in photography. Expressing the photographer's emotions and the purpose of the work through color is the most important means in the field of photography."
Han Jufeng, Chairman of the Design Committee of China Building Decoration Association
Teacher Han Jufeng: I am very obsessed with photography. Design and photography are very similar to me. They have one thing in common, that is, they both require people's attention and thinking. Nowadays, when some foreign architects design buildings, they are accustomed to thinking from the perspective of photography to better present the design concept. Photography itself is actually a technology rather than an art. It is people's thinking and re-creation of it that give it new value. ”
Heshi Design founder Zhang Yu
Teacher Zhang Yu: "The same information is more easily accepted by people in the form of pictures and images than in words and sounds. Therefore, it is very necessary to study the relationship between color, design and photography."
Chen Jihua, Dean of the Landscape and Public Art Research Institute of the China Academy of Art Landscape and Architectural Design Research Institute/Chief Architect of the China Academy of Art Landscape and Architectural Design Research Institute/Founder of Chen Jihua Art Design Agency
Teacher Chen Jihua: "Photography is the refining, freezing and focusing of beautiful things in life. In different regions, according to different cultural foundations and backgrounds, photography has different colors of expression. In the Jiangnan area, it may be a kind of Advanced gray tone."
Research on Beijing Qingshang Architectural DesignLi Huaisheng, Vice President of the Hospital
Teacher Li Huaisheng: "Photography can reflect the living conditions of designers to a certain extent. It also reflects the beauty that designers pursue in their hearts. This kind of beauty may exist in nature or in cities. . This event is very meaningful to me because it is an exploration of beauty and a celebration of color. ”
Sun Xiaoyong, Secretary General of the Culture and Technology Committee of China Building Decoration Association
Mr. Sun Xiaoyong: "We need to break the barriers of 'border', integrate design and photography, and integrate culture and technology. What we lack is not design technology and concepts, but the desire to express life. I believe that if Regaining this desire, Chinese design can influence and change the world.”
Zhou Guoyue, Executive Vice President of Nobel Ceramics
Mr. Zhou Guoyue: "Photography is essentially about recording and freezing the beautiful things in life. And this kind of beauty can be tangible or intangible."
With honor, the end is also the starting point
This unbounded photography exhibition collects photography works from designers from all over the country. After layers of selection by professional judges, there were nearly a hundred shortlisted works, and gold, silver, bronze and excellence awards were selected.
This concludes the Unbounded Photography Exhibition Forum jointly organized by Nobel Ceramics, Guangzhou Design Week and China Architectural Decoration Association. Nobel hopes that through the Unbounded Photography Exhibition, designers can boldly move into new unknown areas on the basis of inheriting the essence of traditional culture. Create more original and outstanding designs, let China’s design power become the pioneer and leader of world design, and send the strongest voice of Chinese design to the world!
