Recently, "Trendy Double 11, Hongyu Live Night" got off to a hot start. With 1 million+ views and 1.07 million+ fan likes, Hongyu New Retail secured a good start on Tmall and JD.com's Double 11. . Data shows that on Tmall, from 0:00 to 24:00 on November 2, Hongyu’s sales ranked among the top three brand stores in the industry, and in the first hour of November 11, its sales ranked among the top three in the industry, achieving an order-of-magnitude jump in sales. ; On JD.com, from 20:00 on October 31st to 24:00 on November 11th, Hongyu’s sales ranked among the top 5 in the industry.
Double Eleven is a testing ground for the comprehensive strength of the brand battle. Hongyu’s strength ranks C in the industry. This is due to Hongyu’s deep integration of online and offline and the refined operation of all channels. < a href='https://www.ceramicschina.com/pinpai/view_131.html'>Hongyu Ceramics is another phased achievement in the field of e-commerce.
In order to allow fans to observe the hard-core performance of Hongyu products in an "immersive" and "zero distance" manner, during the live broadcast that night, two anchors launched a "real material, challenge if you don't accept it" ceramic tile performance challenge. For the first time, the product charm of Hongyu Slate is revealed through live broadcast footage. Tests such as high-temperature burning with a spray gun and vigorous polishing of the brick surface with a steel turner were performed in turn to demonstrate to users the high quality of Hongyu ceramic tiles that are made of real materials and are not afraid of any test.
In the peak season of home decoration during the Golden Nine and Silver Ten seasons, there are constant linkage discounts across the country. On the occasion of "Double Eleven", Hongyu Ceramics linked up with terminal stores across the country to launch the "Trendy Double Eleven", Hongyu Smart+” Home Decoration Festival, online and offline linkage. To express gratitude to consumers with unprecedented discounts, we use extremely cost-effective single products + 0.1 cent privileged deposit + thousand yuan red envelope rain + ten thousand yuan decoration gift package + powerful lottery draw to strongly detonate customer sales.
This event vigorously builds national terminal marketing channels online, accurately reaches the target audience and diverts traffic to offline stores for experience, achieves mutual empowerment between online and offline, and helps terminal stores open new retail sales channels.
Under the new traffic distribution mechanism, short videos and live broadcasts have become new outlets for brands. In this event, the top traffic platforms are basically covered. In addition to normalizing WeChat, Weibo, Douyin short videos, and Xiaohongshu, we have also optimized regional advertising on e-commerce platforms. Not only has it firmly ranked C in Tmall and JD platforms with its shocking strength, but it has also participated in Pinduoduo’s tens of billions Subsidize the venue to create traffic resonance, attack comprehensively with omni-channel combination marketing, and win a beautiful marketing battle for Double Eleven.
In the future, Hongyu will continue to upgrade New Retail 2.0, gain in-depth insights into consumer groups, meet the personalized needs of users, make efforts both online and offline, and focus on high-frequency interactions and links with users. Through the operation of new media platforms, Spread space aesthetics, solve home decoration pain points, bring genuine products and services to thousands of households, and build a better life.
